Augusta Economy

More News | Fort Gordon | Plant Vogtle | Savannah River Site | Editor

95 Rock fans dial up anger over dial switch

Listeners complain after talk radio shifts station

  • Follow Local Business

Listeners tuning in to WCHZ-FM (95.1) last Wednesday expecting the off-color afternoon program 95 Rock Raw were treated instead to the voice of Rush Limbaugh.

Augusta rockers wanting the latest single from Seether now have to move the dial a few notches to 93.1, which has become the new frequency home of Beasley Broadcasting’s 95 Rock.

Taking its place at 95.1 is Beasley’s WGAC-AM (580) news and talk programming, which now is broadcast much farther on the stronger 95.1 signal.

Reaction to the change was swift and angry from some fans of 95 Rock, who complained they can’t consistently pick up the 93.1 signal, or understand it over the static.

On the 95 Rock Facebook page, one fan said it was a “VERY ignorant and dumb” decision that will “blow up in your face.” Most messages are similar to: “We need you guys and rock back in augusta!”

Kent Dunn, Beasley Broadcast Augusta’s vice president and market manager, said Tuesday he “understands the frustation of the 95 Rock” listeners. He added, though, that the response has been both positive and negative.

Traditionally, the WGAC talk radio audience has been bigger and the signal change was made to broaden that audience further by harnessing the power of the stronger signal, Dunn said.

Asked whether the 93.1 signal would be strengthened for the 95 Rock listeners, Dunn said that’s the goal for all the stations.

“That’s certainly our wish,” he said.

Augusta’s 95 Rock joins other stations across the country that are seeing a change in favor of talk radio. A year ago, Atlanta’s WBTS-FM (95.5) was bumped to Web streaming and a digital side channel to make way for Cox Media Group’s News/Talk station.

The move has been repeated nationwide as a way to draw in more listeners on the more popular FM format.

Consumer research company Arbitron finds that 79 percent of radio listening is on the FM band and that three-quarters of FM listeners never tune in to AM.

Ann Hollifield, the head of the telecommunications department at the University of Georgia, said the expanding number of outlets for information and entertainment is hurting all media.

Just as newspapers have to contend with online news, radio is competing against satellite radio, MP3 players and online radio apps such as Pandora, she said.

To stay profitable, radio stations are shifting their resources, often to talk radio “which still has a good audience,” Hollifield said.

The exact future of 95 Rock remains unclear. Most of the DJs have remained at the station, with the exception of Raw’s Jordan Zeh. In a five-minute video posted Tuesday on YouTube, DJs Matt Stone and Sanj urged listeners to continue streaming the station online.

They also urged listeners to continue their feedback, with the condition that they remain civil and cut down on the verbal attacks on the station and the general manager.

“You’re the whole reason we’re going to stay, so make it happen,” said Stone.

Comments (20) Add comment
ADVISORY: Users are solely responsible for opinions they post here and for following agreed-upon rules of civility. Posts and comments do not reflect the views of this site. Posts and comments are automatically checked for inappropriate language, but readers might find some comments offensive or inaccurate. If you believe a comment violates our rules, click the "Flag as offensive" link below the comment.
Dixieman
16595
Points
Dixieman 08/18/11 - 05:25 am
0
0
They should listen to Rush.

They should listen to Rush. Might learn something.

billyjones1949
1
Points
billyjones1949 08/18/11 - 07:25 am
0
0
If I was the station I would

If I was the station I would also go where the listeners with the most are and that certainly is the talk radio crowd. Fox and CNN on XM and others on AM and FM

willie7
1047
Points
willie7 08/18/11 - 08:02 am
0
0
It is so sad that someone
Unpublished

It is so sad that someone said a person could learn something from Rush Limbaugh.

willie7
1047
Points
willie7 08/18/11 - 08:03 am
0
0
It is so sad that someone
Unpublished

It is so sad that someone said a person could learn something from Rush Limbaugh.

follower
59
Points
follower 08/18/11 - 08:52 am
0
0
What's sad is that folks make

What's sad is that folks make an assumption about Limbaugh without ever having listened to him.

bdouglas
5588
Points
bdouglas 08/18/11 - 09:22 am
0
0
I rarely listened to 95 Rock,

I rarely listened to 95 Rock, but did have it saved on my presets for when I skip around. I kinda like WGAC in its spot because I'm one of those 3/4 of FM listeners who never flip to AM...only when I'm looking for a college football game on occasion. Now if the Beasley stations would get rid of those dang laser hair removal commercials that air every. single. commercial. break. I would probably be giddy. I don't believe for a second either of the people on the commercial use them like they pretend they do.

notanidiot
0
Points
notanidiot 08/18/11 - 09:49 am
0
0
Seriously, radio seems to

Seriously, radio seems to forget listeners. This was the only rock station in the CSRA (well, okay, there's the Classic Rock station, but what about new rock? This reminds me of when we lost Y105 originally-->at the time, it was the only one. Now all we hear on the two hits stations is rap/hip-hop garbage with some pop that honestly, not everyone here likes). There are people who can't afford satellite radio anymore, some people with poor internet connections, and people who would like to listen in their vehicles, and so on. And if we wanted to listen to talk radio, we'd have been doing so sooner. So, please. Stop forgetting about the listeners of 95 Rock. BESIDES, THEY SEEM TO FORGET ALL THAT STATION HAS DONE TO BRING DECENT BANDS TO THE AREA AND HOW MUCH THEY HAVE SUPPORTED LOCAL BANDS! So much for community service, these days!

MercadiesMX1983
13
Points
MercadiesMX1983 08/18/11 - 09:49 am
0
0
Maybe "dixieman" should

Maybe "dixieman" should listen to Limbaugh, he'd die from boredom... I don't think Beasley should take away the ONLY Rock/Hard Rock/Metal station that Augusta has... Anyone who actually DID want to hear talk radio knows how to turn the dial to AM. There is several different talk radio stations here in Augusta & only ONE ROCK station. BRING OUR 95ROCK BACK TO A DECENT FREQUENCY PLZ!!!!

punchy
0
Points
punchy 08/18/11 - 09:52 am
0
0
95 Rock's playlist, like many

95 Rock's playlist, like many other rock radio stations, is utterly and uselessly predictable. Same bands all day long over and over, day after day. Let's what they've played in the last hour.... Seether (hey, you guys called it!!), Nirvana, Avenged Sevenfold, Three Days Grace, Guns N Roses, Beck, Queens of the Stone Age, Red Hot Chili Peppers, and Evanescence. .... and now Soundgarden is starting up. Sounds a lot like what we would have heard in 1998. And this pretty much sums up what you get all day... everyday. Now Queens of the Stone Age are pretty cool, and so is Beck... but what song did they play? "Loser." The most overplayed song of his. Don't get me wrong... the rest of radio sucks too and does the same thing. I'd listen more often if the regular rotation consisted of more than ~25-30 bands. I mean... there are thousands of rock bands in the world and 95 Rock plays like 0.01% of them... and most of these have long been overplayed AFAIC. Call me crazy, but streaming this online is pointless. I can get so much more variety on Pandora.com and even skip songs I don't want to hear... and even hear songs by 95 Rock's tried and true artists! Now they're playing Shinedown.

MercadiesMX1983
13
Points
MercadiesMX1983 08/18/11 - 09:52 am
0
0
ALSO... 95Rock has been the

ALSO... 95Rock has been the same genre for 19 years... Anybody want to guess why??? It doesn't take a genius to figure that one out!

punchy
0
Points
punchy 08/18/11 - 09:56 am
0
0
95 Rock hasn't been around

95 Rock hasn't been around for 19 years.

MercadiesMX1983
13
Points
MercadiesMX1983 08/18/11 - 11:19 am
0
0
They have been around since

They have been around since 1992, maybe not under the same name, but same people and same GENRE (as said before)...

jimbob
105
Points
jimbob 08/18/11 - 11:25 am
0
0
The power of supply and

The power of supply and demand (supporting advertisers) at work again! SO very good to see that rock music of today is going away, because of the lack of education of the listeners to support the advertisers and tell them so, in order to keep their music. But they can now hear Austin, Rush and Neal. Maybe even order some tea instead of whatever from the rock stations.

clayh
12
Points
clayh 08/18/11 - 12:49 pm
0
0
I think they just need to

I think they just need to take Kicks 99 off and put 95 Rock on their frequency. No one really likes country music around here much anyway.

scorehouse
196
Points
scorehouse 08/18/11 - 03:08 pm
0
0
don't be so cheap. if this
Unpublished

don't be so cheap. if this music format or any other format(sports talk, religion, politics,etc.) is that important in your life, pay for it thru subscriber radio. sirius is one. better yet you can take it with you without having to worry about the strength of the radio signal inside or outside your car or home or wherever. might even be commercial free. don't know, don't subscribe, don't care. i'm thankful enough we have free radio period! still listen to the braves and dawgs!

punchy
0
Points
punchy 08/18/11 - 03:46 pm
0
0
Yeah, they should just kill

Yeah, they should just kill Kicks99 even that station has made money for years and years and continues to do so.

MercadiesMX1983
13
Points
MercadiesMX1983 08/18/11 - 04:07 pm
0
0
Not all of us has the money

Not all of us has the money to put satellite radio or xm/sirius radio in our car... So instead we just listen to whatever crappy rap station or dumb country station is on the radio because they decided to shut down the ONLY rock station in Augusta???

scorehouse
196
Points
scorehouse 08/18/11 - 04:39 pm
0
0
my dear Mercad.... it's less
Unpublished

my dear Mercad.... it's less than .50/day. cheaper than your internet? cable/ mobile phone? cigs, beer, obamacare, big mac, etc. it's your choice. i don't care. it's free so don't complain. or better yet, download a radio app on your phone. aol radio is awesome and free. in fact, you can listen on your pc whilst getting an education from me. right now!for example, it's "not everyone has" or "all have".

hounddog
0
Points
hounddog 08/18/11 - 05:13 pm
0
0
'Taking its place at 95.1 is
Unpublished

'Taking its place at 95.1 is Beasley’s WGAC-AM (580) news and talk programming, which now is broadcast much farther on the stronger 95.1 signal.'
Great job Beasley!!

stuhall
0
Points
stuhall 08/18/11 - 05:21 pm
0
0
why is it that because we

why is it that because we listen to a certain type of music it automatically makes us uneducated? we could be saying the same thing about people who listen to Country or Rap. All of you who are calling us uneducated are simplely resorting to biased stereotypes. What if we said that because you listen to Rush and Rhodes you all are right wing extremists. And not all of us can spare the money to put in a xm radio. Im a highschool student, i know i cant afford a xm radio, and 95 plays the kind of music I like. So before you go and start insulting our intelligence try and get all of the facts.

Taylor B
5
Points
Taylor B 08/18/11 - 06:37 pm
0
0
Ok, posting the same comment

Ok, posting the same comment five times doesnt help your cause, Stu.... I agree, I like 95. I also have Sirius, so.... Im good.

Pu239
284
Points
Pu239 08/18/11 - 08:11 pm
0
0
somewhere there is a giant
Unpublished

somewhere there is a giant chesse surplus.....

bushwhacker
39
Points
bushwhacker 08/19/11 - 02:40 am
0
0
Rush listens to rock, he's a

Rush listens to rock, he's a druggie.

Pu239
284
Points
Pu239 08/19/11 - 08:15 am
0
0
I don't see how people listen
Unpublished

I don't see how people listen to Rush.....Geddy Lee's voice grates on my nerves....

omnomnom
3964
Points
omnomnom 08/19/11 - 10:10 am
0
0
thats the only kind of rush

thats the only kind of rush worth listening to pu!

MercadiesMX1983
13
Points
MercadiesMX1983 08/19/11 - 10:21 am
0
0
Scorehouse.... Don't be so

Scorehouse.... Don't be so quick to judge : )

PTaylor
0
Points
PTaylor 09/15/11 - 11:08 am
0
0
Wow, I really hate the switch

Wow, I really hate the switch over. It was already hard for me to pick them up, now it's near impossible. It wouldn't have been as bad if it were one of the many country stations we have, there is always another one to tune into ( I do like country also). I've been with 95 since the beginning, and remember the freq swaps many, many years ago. What really took me by surprise is.....no advance information. This really seems to be the norm in this century by Corporations, make changes and let no one know. Not sure of the proper term for that....idiocracy? Oh well, Digital is looking much, much better and with the logic of no advance warning, well, guess they are simply driving more business away.

Oh, and for the guy who stated "They should listen to Rush. Might learn something." I've heard Rush for many many years also, and you know what, I did learn something. He, and his "sheep" are idiots.

KNECKBONE
26
Points
KNECKBONE 12/19/11 - 06:59 am
0
0
WHEN IS RUSH GONNA MAKE A

WHEN IS RUSH GONNA MAKE A SONG CALLED HUCK FINN.WHY DOESN'T 95 ROCK CARRY ANY GOOD NATIONAL RADIO SHOWS -LIKE LITTLE STEVEN'S UNDERGROUND GARAGE.SOME PEOPLE DON'T WANT TO TURN ON COMPUTER SOMETIMES .

Back to Top

Top headlines

Georgia Regents' hospital plan chosen

Georgia Regents Medical Center won a lengthy and hardfought battle over two other Augusta hospitals to build the first hospital in Columbia County, the Georgia Department of Community Health ...
Search Augusta jobs