The Augusta Chronicle has increased its Sunday single copy sales -- racks and vendor sales -- averaging 3,000 copies per month year over year for the past three months.
"Awareness of coupons and values found in the newspaper during a tough economy contribute to this uptick," Chronicle President Don Bailey said.
This trend is not unique to the Augusta market. Sunday newspaper sales at other Georgia-based Morris Publishing Group newspapers coincide with educating readers with consumer information and couponing education. The Savannah Morning News has seen as high as an 18.5 percent increase in Sunday single-copy sales since introducing Savvy Shopper Deals classes and content last year and is averaging a 9.9 percent increase year over year. The Chronicle has a similar program called Smart Shopper led by Carol Gunter, Coupon Lady columnist.
Bailey explains that public consciousness about finding value is high and that is translating through newspapers and their digital products.
National newspaper sales reports indicate overall circulation declines continue but not for all newspapers. For the most recent month, The Augusta Chronicle recorded an increase in total Sunday newspaper sales as part of this trend, averaging 68,833 per Sunday versus 65,749 for the same time last year in early returns.
Ford CEO makes stop at Aiken dealership
AIKEN --- The president and CEO of Ford Motor Co. made a stop in South Carolina to make good on a promise to a friend.
Satcher Ford Lincoln Mercury owner Rick Heath says Ford chief Alan Mulally visited his dealership Friday.
Heath says Mulally had told his friend and Aiken businessman Rob Johnston that if Johnson ever bought a new Ford F150 pickup truck, Mulally would deliver it personally.
Johnston said he had previously owned an F150 and regretted selling it.
Heath has worked at Satcher Ford since for more than 40 years and bought the dealership in the 1980s. He says he coordinated the visit with Mulally's office and enjoyed spending time with the CEO.