Augusta Economy

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Wells Fargo signs to be unveiled

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Cranes began hoisting red and yellow letters up the 20-story building at 699 Broad St. on Monday to adorn the structure with the Wells Fargo name, a tangible sign that the transition from the Wachovia brand is nearing completion.

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Joe Grabb (center) adjusts the slack from a rope as Ben Keilholtz (left) and Greg James, from AAA Sign, prepare to attach the "G" from Wells Fargo on the old Wachovia building.   Rainier Ehrhardt/Staff
Rainier Ehrhardt/Staff
Joe Grabb (center) adjusts the slack from a rope as Ben Keilholtz (left) and Greg James, from AAA Sign, prepare to attach the "G" from Wells Fargo on the old Wachovia building.

By next week, Augusta's 15 banking branches and one drive-through bank will bear the Wells Fargo logo.

Four Aiken branches should make the switch in 2011, said Doug Fuentes, the community bank president for the eastern Georgia region.

"Our customers will definitely experience a different feel when they are in our stores," he said.

As part of the Wells Fargo changeover, customers also will notice remodeled branches that are more "open" and offer online banking stations, Fuentes said. The bank has added 30 employees to its metro staff since the switch began last year.

The company has been committed to retaining and adding customers during the transition period, said Susan Hunnicutt, the CSRA market president.

"I think that we ensure our customers are loyal through our people and making sure our employees are always as professional and knowledgeable as any customer could ever ask of them," Hunnicutt said. "That is critical for our company every day."

Wachovia-Wells Fargo has the leading market share in the Augusta area, at 21.2 percent of deposits, according to the most recent report from the Federal Deposit Insurance Corp.

Since the start of this year and through August, the bank has added 1,500 households in Augusta, bringing the total number of households served close to 80,000, Fuentes said.

Retail customers will have new products offered such as home and renters insurance, more identity theft protection options, and new programs to track spending and budget savings, Fuentes said.

Business customers will go through the transition in groups, with the first group starting the change this weekend, Hunnicutt said. Some of the changes they can expect include more payroll management choices and better equipment financing opportunities.

Account numbers will remain the same for both retail and business customers, in most cases.

Several events are planned in Augusta to mark the transition.

On Nov. 17, a Wells Fargo stagecoach and horses will arrive at a yet-to-be-named elementary school and offer rides to children for three hours. The same day the company also will unveil 19 area nonprofits selected by each area branch to receive $1,000 grants, Hunnicutt said.

Work placing the new lettering atop the old Wachovia Building on Broad Street should be completed by the end of the week. The sign, which is made of aluminum, steel and polycarbonate, is 6 feet tall and 68 feet long.

The new signs at other Augusta branches will be revealed throughout the weekend, Fuentes said.

Customers can

- Continue to bank as usual, using the same locations.

- Activate new Wells Fargo debit card when they receive it in the mail and begin using it after the changeover, which will occur Saturday.

l Use current checks and deposit slips until they run out. Account numbers won't change in most cases.

Source: Wachovia-Wells Fargo

OTHER QUESTIONS?

Log on to www.wellsfargo. com/wachovia/faqs/wachovia, or call (800) WACHOVIA (922-4684) for help.

Comments (11)

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Hatfield0278
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Hatfield0278 10/18/10 - 03:51 pm
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I clicked on the article

I clicked on the article because I was hoping for a picture.

jb1234
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jb1234 10/18/10 - 04:02 pm
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I clicked on the article

I clicked on the article because I was hoping for an article, or a picture, or...something...

KingJames
10
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KingJames 10/18/10 - 04:04 pm
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I think we were all hoping

I think we were all hoping for more than we got.

Newsreader
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Newsreader 10/18/10 - 04:51 pm
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I clicked on the article

I clicked on the article because I thought the third time would be a charm, and they would have the link fixed. Oh well at least the AC is keeping its reputation.

jb1234
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jb1234 10/18/10 - 06:32 pm
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Hey hey, the pic is up... it

Hey hey, the pic is up... it would've been nifty if someone set up a camera to do a time lapse of the transfer, might have been cool to watch a week's worth of work in about a minute...

CryoCyberTronics
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CryoCyberTronics 10/19/10 - 09:37 am
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Just looking foward to when

Just looking foward to when The State of Georgia Bankers beat the Federal Reserve, The Builderbugers, and The Politicians in Atlanta. Before Georgia's Banker lose interest in growing across state lines. It's eather grow or it's only a matter of time before they get eaten up by Regional or National Banks. The only other wrose case scenario is that they fell and get defaulted... We all know that Augusta is the Financial Capital of The State of Georgia, even if some of the people running The City of Augusta have seem to have "FORGOTTEN THE FACT OF THE MATTER"...!!!

Southern_Patriot
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Southern_Patriot 10/19/10 - 09:06 pm
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just be thankful you didn't

just be thankful you didn't see an obama sign

jb1234
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jb1234 10/19/10 - 10:10 pm
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Cryo, maybe I'm stupid, but I

Cryo, maybe I'm stupid, but I have no idea what you're talking about...

CryoCyberTronics
392
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CryoCyberTronics 10/20/10 - 10:40 am
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In short... what I was trying

In short... what I was trying to convey jb1234, is the fact that The Georgia legislature can not or will pass the Bill allowing Georgia Banks to do interstate Banking. Take a look at Atlanta, it's is good at brining business to The Greater Atlanta Area, and not having the ability in creating it's own. Which is banking...!!! And Thanks to GOD that Augusta area bankers have always been smart in their banking. When was the last time an Augusta area bank came under default...??? The only one to come to mind is 1st Augusta National Bank after the James Brown Loan default, Which Became 1st Atlanta National Bank. Flash foward to today this is the Bank now being called Wells Fargo...!!!

CryoCyberTronics
392
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CryoCyberTronics 10/20/10 - 11:14 am
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Once Georgia Banks can do

Once Georgia Banks can do Interstate Banking, I'll start a new bank for the C.S.R.A. and call it the " First Class Star National Bank"...!!!

Lawpig
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Lawpig 10/20/10 - 02:43 pm
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Maybe I'm not getting

Maybe I'm not getting something (which seems to happen a lot), but I don't understand what law you're referencing. Georgia does have interstate banks. Georgia Bank and Trust is in GA and SC and SunTrust is all over the South (and based in Atlanta). Are you referring to the laws regarding the merging of banks in Georgia?

And how is Augusta the financial capital of Georgia? Atlanta has more Fortune 500 companies in one square mile than most states.

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