During the Downtown Augusta Alliance's Discover Downtown event from 10 a.m. to 6 p.m., consumers can experience downtown's shops, restaurants and businesses and receive gifts along the way.
Businesses will benefit from added traffic, the alliance said.
To participate, customers need to purchase a passport book for $5 that includes destination coupons, each redeemable for a free item or special offer.
Free items include a vintage item from Vintage Ooollee, a book from The Book Tavern, a pocket knife from United Loan and a fountain drink from Metro A Coffeehouse.
Passports will be sold in advance and during the event. They can be purchased at: Vintage Ooollee, 1121 Broad St.; The Book Tavern, 1026 Broad St.; Zimmerman Gallery, 1006 Broad St.; Brigan's Land of Enchantment, 912 Broad St., Metro Spirit, 700 Broad St. and Augusta Visitor Information Center, 560 Reynolds St.
The proceeds will cover the event costs and initiatives of the Downtown Augusta Alliance.