The Place on Broad offers 'eclectic Southern' fare

  • Follow Local Business

The Place on Broad is bringing Southern cuisine with a twist to downtown Augusta.

Back | Next
The Place on Broad restaurant opened about three weeks ago and offers upscale casual dining for lunch and dinner at affordable prices. Menu selections range from fish tacos to reuben soup.   Corey Perrine/Staff
Corey Perrine/Staff
The Place on Broad restaurant opened about three weeks ago and offers upscale casual dining for lunch and dinner at affordable prices. Menu selections range from fish tacos to reuben soup.

The restaurant and bar at 1135 Broad St. had a "soft opening" in late June and started serving lunch last week. Its owners are gearing up for an official grand opening at the end of July, said general manager Suzanne Diaz.

The Place on Broad is owned by Vance Shimley, a local resident, and his father, Elliott Shimley, who lives in Griffin, Ga. The restaurant is the former location of White Elephant Cafe, which Vance Shimley purchased in 2007 and allowed chefs to operate.

When the White Elephant closed in September 2009, Shimley said that he allowed the building to remain vacant until he decided on his next project. He and his father, a beef farmer, partnered to open The Place on Broad and completed a facelift of the facility.

"There's no better place to be than Broad Street, especially for a restaurant," Shimley said. "We've got the most beautiful bar, I think, in town. When I walked in the very first time years ago, I saw the bar, and I thought there's so much potential here and it's right on Broad Street. Broad Street is definitely the place for this type of business."

His father came up with the name one day when they were brainstorming. Shimley thought "The Place on Broad" was catchy. If someone asks where the restaurant is located, the name tells it all. The restaurant has developed the lunchtime nickname of "The P.O.B.," he said.

The Place on Broad is open seven days a week and has 10 employees.

"Everything is made to order and made in-house. We call it 'eclectic Southern.' It's your classic dishes with a twist, our unique style of it," Diaz said.

The menu, for example, includes sweet potato fries served with pecan praline syrup and fried green tomatoes topped with homemade pear relish, and "tournedos": beef with a green peppercorn brandy veal sauce that Diaz said is unique to the Augusta area.

"It's all about a warm, friendly environment. We want people to come as they are and have a good time," Diaz said.

Comments (10) Add comment
ADVISORY: Users are solely responsible for opinions they post here and for following agreed-upon rules of civility. Posts and comments do not reflect the views of this site. Posts and comments are automatically checked for inappropriate language, but readers might find some comments offensive or inaccurate. If you believe a comment violates our rules, click the "Flag as offensive" link below the comment.
corgimom
32614
Points
corgimom 07/15/10 - 10:20 am
0
0
It would be nice if these

It would be nice if these stories could give a range of menu prices.

Robin Bates
0
Points
Robin Bates 07/15/10 - 10:49 am
0
0
I've eaten there now about 5

I've eaten there now about 5 times. The prices are very reasonable and the food is Excellent. They have a website & I'm not sure if the menu is on there yet, as they are still working through a "soft opening" with no advertisement, till now. I have noticed they keep tweeking the menu. The entire staff is very friendly.

Chillen
17
Points
Chillen 07/15/10 - 11:32 pm
0
0
Well, at least you got some

Well, at least you got some free advertising from the Chronicle.

csrareader
1287
Points
csrareader 07/16/10 - 08:21 am
0
0
To the Chef -- anyone reading

To the Chef -- anyone reading this article online has a computer. All they have to do if they want to see the menu is search on google and find the restaurant site. It's not up to the Chronicle to list your menu. Congrats on new restaurant, however, and good luck.

machosam
2
Points
machosam 07/16/10 - 11:23 am
0
0
There's some more info here

There's some more info here too: http://www.augustaschoice.com/the-place-on-broad. Saw the link on Facebook! No menu there either though :(

jamaicanmecrazy
0
Points
jamaicanmecrazy 07/16/10 - 12:56 pm
0
0
Hey Chef, Why don't you

Hey Chef, Why don't you invest in a freakin fax machine, so you can fax me a menu!

Riverman1
84125
Points
Riverman1 07/16/10 - 06:22 pm
0
0
Chef, needs lessons in public

Chef, needs lessons in public relations (and spelling). I'm not sure I'd want someone fixing my food who displays such misplaced anger and doesn't realize how nice the AC is to him by running this article. I also question his intelligence to prepare food by his spelling. Chef, you just negated any benefits this article gave your restaurant.

Fiat_Lux
15441
Points
Fiat_Lux 07/16/10 - 11:31 pm
0
0
Man, Chef Dick, you ought to

Man, Chef Dick, you ought to go back and edit out of your comment everything but a hearty "thank you" for this article. The POB could show up in the paper next time being reviewed in "Lunch Money", and you just might not come out looking so shiny.

Grab a clue, guy. We're a small Southern city and having good manners and a winning, appreciative manner go a long way in having people give you more than one do-over.

nikkii
0
Points
nikkii 07/17/10 - 05:41 pm
0
0
Clearly the chef didn't post

Clearly the chef didn't post that, I mean, why would anyone have that for a username, surely nobody actually believed that was him.
As for the chef, yes he should have been mentioned in the article, seeing as the menu is completely done with his recipes, but sometimes things just don't play out that way.

TonydeMedici
0
Points
TonydeMedici 08/04/10 - 07:22 am
0
0
This is a very exciting new

This is a very exciting new "find" in downtown Augusta. If you love Southern Cuisine, you will find it prepared deliciously. The atmosphere is warm and friendly, the service is exceptional and the prices are beyond reasonable. In other words "great eating priced right." My new favorite "Place" on Broad Street.

Back to Top

Search Augusta jobs