Woods' Masters appearance unlikely to draw corporate fans back to Augusta, hospitality clubs say

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Tiger Woods' decision to play the Masters Tournament might have come too late to make a big difference for business, executives at corporate hospitality clubs say.

"At this point, a lot of corporate is out of it. They can't make a decision this close to the event," said Glen Bynum, the director of sales for The 1018 Club on Azalea Drive. "So while it may bring a temporary spike in pricing, it's still going to be mostly golf fans, rather than corporate fans, this year."

Bynum said small companies in surrounding areas might boost attendance now, but the economy is also a factor, he said.

"Even last year, when he played, it was a down year due to the economy. While it may bring in more fans and smaller businesses, the larger groups aren't going to make any last-minute decisions to come," Bynum said.

The 1018 Club doesn't anticipate having to make changes in food or staffing. However, customers will have a "better time" now that Woods is playing, Bynum said.

"It makes it a lot more interesting," Bynum said.

If Woods' decision does affect business, Club Magnolia on Magnolia Drive is prepared. The hospitality club underwent an expansion this year, said Donna Garcia, the vice president of marketing.

Sissy Boulus, the director of the Double Eagle Club on Washington Road, said it's too early to tell how Woods' announcement will affect her business.

"I just got off the phone with our home office, and we are trying to figure out what we are going to do," Boulus said. "I think it will probably affect the prices of the tickets and the badges, and I think housing prices will probably go up. But as far as the corporate world, I'm not sure if it's going to help any."

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InChristLove
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InChristLove 03/17/10 - 09:25 am
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I can't help but think....The

I can't help but think....The Master's is not all about Tiger Woods. There are many other excellent golfers attending this tournament and it will be a wonderful event with or without Mr. Woods. I will say he is an excellent golfer but The Masters success doesn't depend on Tiger Woods.

disssman
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disssman 03/17/10 - 12:29 pm
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I thought tickets and badges

I thought tickets and badges were controlled strictly by the Masters? If so why would they affect this hospitality business? Surely they aren't selling these items.

johnston.cliff
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johnston.cliff 03/17/10 - 07:17 pm
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As soon as Tiger announced he

As soon as Tiger announced he was playing the Masters people initially not coming to Augusta this year started scrambling for tickets and housing. The announcement is too late for raising advertising prices on CBS, but it's not too late to catch a plane and get tickets.

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