Tiger's decision has little impact on business

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Tiger Woods is coming to the Masters Tournament, but it might be too late to make a big difference for business, according to executives at corporate hospitality clubs.

"At this point, a lot of corporate is out of it. They can't make a decision this close to the event," said Glen Bynum, the director of sales for The 1018 Club on Azalea Drive. "So while it may bring a temporary spike in pricing, it's still going to be mostly golf fans, rather than corporate fans this year."

Bynum said that smaller companies in surrounding areas might attend the event now, but the economy also plays a factor, he said.

"Even last year when he played, it was a down year due to the economy. While it may bring in more fans and smaller businesses, the larger groups aren't going to make any last minute decisions to come," Bynum said.

The 1018 Club doesn't anticipate having to make changes in food or staffing. However, customers will have a "better time" now that he's playing, he said.

"It makes it a lot more interesting," Bynum said.

If Tiger Woods' decision to play does impact business, Club Magnolia on Magnolia Drive is already prepared because the hospitality club has undergone an expansion this year, said vice president of marketing Donna Garcia.

"We are happy that Tiger Woods will play as our patrons certainly love the spirit of competition that he brings to the tournament, but at Club Magnolia we are always prepared to deliver premium service that will reflect the pride and tradition that is The Masters," Garcia said.

Sissy Boulus, the director of the Double Eagle Club on Washington Road, said that it's too early to tell how Woods' announcement will impact her business.

"I just got off the phone with our home office, and we are trying to figure out what we are going to do," Boulus said. "I think it will probably affect the prices of the tickets and the badges, and I think housing prices will probably go up. But as far as the corporate world, I'm not sure if it's going to help any."

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Nat the Cat
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Nat the Cat 03/16/10 - 08:46 pm
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At the end of the day, I

At the end of the day, I think corporate America is going to show up...it's just too big of a show to miss now!

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