Less than two months after Instacart’s launch of same-day grocery delivery service in metro Augusta, an affiliated company on Thursday said it will begin offering local customers customized personal nutrition advice.
San Francisco-based PlateJoy said its custom-tailored shopping list service, which develops weekly menus based on an individual’s personal preferences and health goals, will be available through Augusta’s Costco store and Publix stores on the Georgia side of the market.
Ingredients for individual menus will be sent from the stores through the Instacart service rolled out in September. PlateJoy was tested in 20 cities nationwide in 2016. Service in the following area zip codes will be available beginning Thursday: 30809, 30813, 30901, 30904, 30906, 30907, 30909, 30912.
A six-month membership costs $69 for six months. Customers pay the cost of ingredients on Instacart plus a average $7 delivery fee.
PlateJoy said in a news release it uses “over 50 data points about your preferences and health goals to determine exactly what you should be eating.”
“With 70 percent of the country overweight or obese, and food allergies increasing by 50 percent over the last 10 years, we now know that what you eat directly affects how you feel,” PlateJoy CEO and founder Christina Bognet said in a statement. “Translating that knowledge into making the right choices at the grocery store is hard. Combining grocery delivery with a nutrition product is the natural next step in helping people make healthy decisions when they’re short on time.”
Competing meal-kit delivery services, such as Blue Apron, send ingredients via FedEx. Instacart purchases can be delivered in as little as an hour after shoppers make an order on their computer or mobile device.