The metro area is full of good stories. So many, in fact, that the regional tourism board’s bi-annual magazine had to become a year-round digital publication.
Officials with the Augusta Convention & Visitors Bureau on Thursday announced its lifestyle publication, The New Augustan, now has its own microsite: newaugustan.com.
CVB President Barry White said the site is designed to be a year-round supplement to the static, digital version of the magazine that has been available through the bureau’s website since The New Augustan was launched last year as part of a long-term campaign to highlight the hipper side of local culture and court millennials.
The site will be populated with videos and social media content generated through the hastag “#LoveAugusta,” as well as stories and photos that didn’t make it into the magazine’s print edition, which is distributed nationally to event planners and tourism officials. Locally, the publication is available through the Augusta Visitors Center, select businesses and several outdoor publication stands.
The website “has expanded our reach from the 40,000 every issue that we are distributing around the United States and in the area to a worldwide reach,” White said during an event at advertising agency Wier Stewart.
The local firm employs artist Leonard “Porkchop” Zimmerman, who is featured on the cover of the recently released fall/winter edition. The magazine also has features on downtown costume and vintage store Vintage Ooollee, The Lucy Craft Laney Museum of Black History and Augusta Honey Company.
“The stories that we’re looking for are the stories that make us unique, special and different,” White said. “That’s what differentiates us from any other place in the world, and we found we have great stories to tell. We are a special place with special people.”
The majority of the magazine’s distribution was intended to be outside the metro Augusta area, which the CVB markets as “Augusta’s River Region,” but White said Thursday the magazine was equally split between in-market and out-of-market distribution.
Reach Damon Cline at (706) 823-3352 or firstname.lastname@example.org.