Augusta Economy

More News | Fort Gordon | Plant Vogtle | Savannah River Site | Editor

Red Carpet Tour brings industrial site consultants to Augusta

Thursday, April 10, 2014 12:24 PM
Last updated Friday, April 11, 2014 1:07 AM
  • Follow Business

For decades, state officials have been using the Red Carpet Tour – and its stop at the Masters Tournament on Thursday – as a strategy to attract new business to the state.

Representatives of the 55th annual Red Carpet Tour arrive at the Augusta Metro Chamber tent on Washington Rd., Thursday, April 10, 2014, in Augusta, Ga. Tim Rausch/staff  Tim Rausch
Tim Rausch
Representatives of the 55th annual Red Carpet Tour arrive at the Augusta Metro Chamber tent on Washington Rd., Thursday, April 10, 2014, in Augusta, Ga. Tim Rausch/staff

This year, the Georgia Chamber of Commerce is trying a new approach. The tour buses aren’t filled with prospective business owners, but with site selection experts from some of the largest consulting firms in the world.

The Red Carpet Tour has been coming to Augusta for 55 years. Officials cite 15,000 jobs and $3 billion in investment over those years.

The tour, involving 32 industrial site selection consultants, started Wednesday with a dinner at the governor’s mansion in Atlanta. It will head to Savannah on Friday after the participants had a day at Augusta National for Thursday’s first round.

“We’ve got a great opportunity with the Masters, to have an international brand to show what our state is all about,” said Chris Carr, commissioner of the Georgia Department of Economic Development.

Carr said the advantage to having consultants on the tour is that they have access to multiple companies, expanding the reach the tour had in previous years.

Firms such as Jones Lang LaSalle, CBRE, Newmark and Grubb Knight Frank were on the tour.

Walter Sprouse, executive director for the Augusta Economic Development Authority, has been bringing consultants to town for the Masters for years, though they did not have an affiliation with the Red Carpet Tour.

“Our job is to build relationships. They know Augusta,” he said.

Sprouse said he knew three-quarters of the tour participants and has five pending projects with some.

He said having them on the tour is a good idea because they get to go on the golf course, which “completes the picture of Augusta.”

“From a tourism perspective. From an economic development perspective, we’re so fortunate to have Augusta,” Carr said.

Reach Staff Writer Tim Rausch at (706) 823-3352 or tim.rausch@augustachronicle.com

Comments (5) Add comment
ADVISORY: Users are solely responsible for opinions they post here and for following agreed-upon rules of civility. Posts and comments do not reflect the views of this site. Posts and comments are automatically checked for inappropriate language, but readers might find some comments offensive or inaccurate. If you believe a comment violates our rules, click the "Flag as offensive" link below the comment.
Butterman
3694
Points
Butterman 04/10/14 - 12:44 pm
3
0
Great
Unpublished

This is a great strategy.. but let's not wait just for The Masters to come to bring these folks to town. And start focusing more on manufacturing, high tech, andf other good paying stable jobs and less on low wage retail and call centers

redfish
1509
Points
redfish 04/10/14 - 02:28 pm
3
2
Chamber is doing things backwards...

The Masters is such a coveted ticket, the chamber should bring executives from companies who have already located in Augusta to the tournament. They should make the ticket the reward, not the enticement. No executive or site selection person is going to turn down a Masters ticket, even if they have no plans to even consider Augusta for a business location. Bring the guests to town in the fall or some other time of year to sell them on locating to Augusta. Once they locate here, reward them with tickets to the Masters.

Riverman1
118369
Points
Riverman1 04/10/14 - 03:39 pm
3
0
Kraton

Jones Creek is loaded with big company execs staying there. Kraton, stock symbol KRA, the big international company headquartered in Houston, has banners in front of many houses, I've noted previously. Somebody needs to ask them about expansion here. We'll throw in free golf.

Butterman
3694
Points
Butterman 04/10/14 - 03:42 pm
2
1
Redfish
Unpublished

Excellent point Redfish.. the tickets should go to the ones who express an interest in moving jobs to Augusta. I also agree that you bring these consultants to town during the fall and reward the ones with a trip to The Masters who actually express an interest in more than just getting a free badge.

corgimom
50028
Points
corgimom 04/11/14 - 07:04 am
0
1
Walter Sprouse always has

Walter Sprouse always has "pending deals", most of which never come to fruition.

And the ones that do, bring a paltry number of jobs with them. Starbucks, 140 jobs. Thousands of people are out of work in the CSRA, and people act like he's the greatest thing since sliced bread because he brought in a company that had 140 jobs.

corgimom
50028
Points
corgimom 04/11/14 - 07:06 am
0
1
But a Master's ticket isn't

But a Master's ticket isn't "coveted" by those top executives, they have more than enough money to buy one from a broker.

They charge it to their company as a "business expense"

soapy_725
45389
Points
soapy_725 04/11/14 - 07:51 am
0
0
Starbuck's won't replace P&G and Olin lost jobs.
Unpublished

Starbuck's won't replace P&G and Olin lost jobs.

Riverman1
118369
Points
Riverman1 04/11/14 - 10:03 am
1
0
Walter Sprouse took his whole

Walter Sprouse took his whole office to Europe for ten days. What came of that trip?

Back to Top
loading...
Search Augusta jobs