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Altria Group, the maker of Marlboro cigarettes, first launched its MarkTen electronic cigarettes in test markets late last year. Now the company plans to roll out the brand nationwide in the second quarter.

Altria Group, the maker of Marlboro cigarettes, plans to roll out MarkTen electronic cigarettes in the second quarter.  ASSOCIATED PRESS
ASSOCIATED PRESS
Altria Group, the maker of Marlboro cigarettes, plans to roll out MarkTen electronic cigarettes in the second quarter.

The owner of the nation’s biggest cigarette maker, Philip Morris USA, was the last of the nation’s major tobacco companies to market an electronic cigarette in an industrywide push to diversify beyond the traditional cigarette business.

In addition to MarkTen, Altria is buying e-cigarette company Green Smoke in a deal that’s expected to close in the second quarter.

THE STOCK

Altria Group (MO)

Wednesday’s close:

$35.16 ▼ 0.30, or 0.85%

52-week range $33-$39

Annual dividend $1.92

Dividend yield 5.5%

Price-earnings ratio * 16

Total return YTD

1-year 6%

3-year ** 19%

5-year ** 25%

10-year ** 17%

Market value $70.1 billion

Note: Total returns through Wednesday

* Trailing 12 months; ** Annualized

Source: FactSet, Associated Press

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