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DSW and HomeGoods announced as neighbors to future Whole Foods store

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DSW and HomeGoods have been named as future neighbors of Whole Foods Market, which is opening next fall in Washington Crossing shopping center.

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S.J. Collins Enterprises purchased the Augusta shopping center two weeks ago and announced a major redesign of the 175,000-square-foot site that will bring new retail, green space and about 150 more parking spaces to 2907 Washington Road, near Interstate 20.

“We’re renovating,” said Jeff DeHart, a partner in S.J. Collins Enterprises. “We’re going to change all the landscaping. We’re going to be tearing down certain portions of the center, with new facades, new elevations. Everything in the parking lot is going to be completely redone.”

Though DeHart declined to release the projected cost of the project, he said the 40,000-square-foot Whole Foods and 18,000-square-foot DSW (Designer Shoe Warehouse) will go into the former Georgia State Floral Distributors space. Home décor chain HomeGoods will replace a 25,000-square-foot Fred’s store, which will close in November after the company was not offered a lease renewal, according to an assistant manager at the store.

On July 31, Whole Foods announced that it would put a natural and organic foods supermarket into the Augusta center, creating between 120 and 140 jobs.

All three stores announced for the center are expected to open by fall 2014, DeHart said.

DeHart’s Georgia-based retail development firm worked with Whole Foods to identify the Washington Crossing center, which DeHart referred to as a “nexus” for serving a regional market. He added that the organic grocer chain targets educated consumers and liked metro Augusta’s academic base.

DeHart said his company is talking with several other retailers but would not disclose names until leases are signed. The only existing businesses in the center that will remain are Bonefish Grill and Outback Steakhouse, both of which have their own renovations in the works.

“They’ll be a great mix of soft goods, cool restaurants and places to shop,” DeHart said.

Ohio-based DSW sells footwear and accessories at a discounted price at more than 350 stores nationwide. HomeGoods, which has the same owner as T.J. Maxx and Marshalls, offers affordable home décor and accents in more than 415 stores across the country.

Media representatives for both companies either refused to comment or did not immediately respond to a request for more information.

Much of the construction work in the plaza is expected to begin in December, DeHart said. A covered walkway and small portion of a building toward the left corner of the center will be demolished for more parking, he added.

DeHart said that the center will remain open throughout the renovation process and that he hasn’t ruled out the possibility of building additional structures in the center.

S.J. Collins Enterprises is based in Fairburn, Ga., and owns nine other retail centers in Georgia, Florida and Virginia, five of which include Whole Foods stores.

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internationallyunknown
5018
Points
internationallyunknown 10/22/13 - 02:26 pm
4
1
"He added that the organic

"He added that the organic grocer chain targets educated consumers and liked metro Augusta’s academic base".

countyman
21623
Points
countyman 10/22/13 - 02:47 pm
2
5
Poor Fred's never had a chance

I mentioned when the project was first announced Fred's would disappear, and I predict they won't be able to survive off Wrightsboro much long either.

The new Walmart under construction on Wrightsboro rd will force the shopping centers with Fred's and the Food Lion to be either renovated/demolished. The Wife Saver on North Leg is already building a new location, and the car wash nearby is being rebuilt from the ground up.

augusta citizen
10002
Points
augusta citizen 10/22/13 - 02:51 pm
3
3
Shrug...

So Fred's was plenty good enough when there were no other takers, but once they had Whole Foods, Fred's got kicked to the curb, such a shame! I know Fred's is a low budget store, but really?

countyman
21623
Points
countyman 10/22/13 - 03:22 pm
5
5
Demographics

Why does West Augusta need a low budget store on Washington rd if the market can support the Whole Foods, Publix, Kroger, and Fresh Market? The Costco in North Richmond on Alexander rd is nearby and Fred's doesn't match the surrounding demographics.

Fiat_Lux
16416
Points
Fiat_Lux 10/22/13 - 03:27 pm
7
1
I wish it had been a Trader Joe's

instead of Whole Foods, which is waaaaay over priced for this area.

Earth Fare already appears to be struggling and I have my doubts that Fresh Market's client base will care to navigate the most horrendous part of Washington Road just to partake of Whole Foods. I may do it but only because I live beyond I-20.

The new Walmart "boutique" food store at Fury's Ferry and Evans to Locks is about what you'd expect. It's a Walmart, with Walmart quality and offerings. We brought home a half-gallon of sour milk from there this past Sunday, which was a real treat to discover at breakfast Monday morning.

I just hope my old stand-bys, BiLo and Publix, hang in there.

countyman
21623
Points
countyman 10/22/13 - 06:57 pm
3
5
Recession

The company Trader Joes usually announces their new locations after Whole Foods. The Earthfare on Furys Ferry was struggling, but they might be doing better now in 2013. The problem with the Earthfare is related to the location being on Furys Ferry rd and the corridor not attracting many people outside of the Martinez area. The company probably should have just moved to the Augusta Exchange.

The Washington Crossing shopping center would have probably been redeveloped years ago if the recession didn't happen.

The recession killed the following developments below.
1. $100 Watermark in the CBD
2. The Gander Mountain/Nothern Toole in Martinez/West Augusta
3. The Avenue Furys Ferry in West Augusta/Martinez
4. Mullins Crossing 2 in Evans
5. Forum Augusta in West Augusta
6. Original concept of the VAR in North Richmond

The Village at Riverwatch remained empty for years until the Costco begun construction. The site of the former Forum-Augusta development(Walton Way Ext/I-20) is finally moving forward, and will include residential/retail(69 acres).

smiling2behappy01
30
Points
smiling2behappy01 10/22/13 - 04:21 pm
5
3
Whole Food's would be great for Augusta !

Hi my name is Cynthia Vaughn & I love Whole Food's. They stand up on what they believe in. The organic stuff & The fruits are just want I need . But they have great savings here in Arizona. The fruits & vegetables are fresher, the store's are clean & the atmosphere is lot nicer . Augusta needs stores like these . I give it a high ^ 5 !

donna658
66
Points
donna658 10/22/13 - 04:44 pm
7
1
Trader Joe's

Trader Joe's website has a spot on their "contact us" portion of the website where you can suggest new locations. I suggest all of you who would love a TJ go to the website and suggest Augusta, I think the market here could easily handle it. It is nothing like Earth Fare, Whole Foods or Fresh Market so it should just add another choice and not glut the market.

Fiat_Lux
16416
Points
Fiat_Lux 10/22/13 - 05:02 pm
4
1
@Donna

Thanks for posting that idea. I've done it so many times they asked me to stop. Other people need to help let them know that our area would be a great place for a Trader Joe's location.

floridasun
381
Points
floridasun 10/22/13 - 06:42 pm
4
1
There is already a Facebook page called Bring Trader Joe to AGS

Go to Facebook and "like"
I am very excited about Whole Foods coming to town
Love their prepared foods
I agree traffic on that part of Washington Rd is horrendous but I will still shop at WFM

countyman
21623
Points
countyman 10/22/13 - 10:28 pm
4
7
retail

Im betting the next few new businesses coming to the area include REI, Dave & Busters, Trader Joes, Gander Mountain, Chipotle, J Crew, Brooks Brothers, California Pizza Kitchen, etc

bdouglas
5770
Points
bdouglas 10/22/13 - 08:00 pm
3
2
I wouldn't be surprised at

I wouldn't be surprised at most of that list, but I would be surprised if REI and Gander Mountain came. Not so sure about J Crew and Brooks Brothers, either. (Yeah, yeah, we know H&M and Michael Kors are here now)

mosovich
858
Points
mosovich 10/22/13 - 08:55 pm
4
2
Better open your wallets..

My father in law used to refer to Whole Foods as Whole Paycheck.. Great stuff, but it ain't cheap by no means..

LeConteSkier
566
Points
LeConteSkier 10/22/13 - 10:13 pm
6
0
Freds should relocate to the

Freds should relocate to the old CVS store on Boy Scout Road. It would work well as a neighborhood store and people living near by to by afew items and not having to go into busy Augusta Exchange or Washington Road.

countyman
21623
Points
countyman 10/22/13 - 10:37 pm
2
4
new retailers

I'm not exactly sure how the opening of the Cabela's will affect the VAR, but the area did have both REI and Dave & Busters interested before....

Gander Mountain would already be open for business in Augusta if the recession didn't happen..

jamc1103
141
Points
jamc1103 10/23/13 - 03:18 am
2
2
Dave and Busters

does a lot of advertising on TV in Augusta. There is no reason for them to do that unless they are interested. It is only a matter of time before they come.

Riverman1
93233
Points
Riverman1 10/23/13 - 05:37 am
6
2
West Augusta Booming

"He added that the organic grocer chain targets educated consumers and liked metro Augusta’s academic base."

West Augusta is absolutely booming with the new motels, Costco, Cabela's and now this. It's located perfectly to draw the highly educated people with lots of disposable income.

Little Lamb
48869
Points
Little Lamb 10/23/13 - 06:44 am
6
4
Recession

Countyman posted:

The Washington Crossing shopping center would have probably been redeveloped years ago if the recession didn't happen.

Retailers will become fewer. Much, much of consumers’ income will be transferred into the health insurance sector with the new increased premiums. There won’t be much discretionary spending left over.

There is a new round of recession coming.

angedelune
238
Points
angedelune 10/23/13 - 06:49 am
9
1
GOOD!!

im glad the chain stores are staying in west augusta, it keeps downtown and summerville area very much locally owned businesses, but the chains draw people close enough to the area to visit the local businesses as well. well done Augusta!!! now get those slumlords to clean up downtown

Riverman1
93233
Points
Riverman1 10/23/13 - 07:37 am
3
2
Grapes Were Probably Sour

Yeah, those grapes were probably sour anyway.

seenitB4
96950
Points
seenitB4 10/23/13 - 07:54 am
3
2
hahahah to this....:)

It's located perfectly to draw the highly educated people with lots of disposable income.

Highly??? haha

seenitB4
96950
Points
seenitB4 10/23/13 - 08:20 am
5
0
Good idea

“We’re going to change all the landscaping. We’re going to be tearing down certain portions of the center, with new facades, new elevations.

Make it classy..

South Augusta...you need to think like this too.

bdouglas
5770
Points
bdouglas 10/23/13 - 09:15 am
6
0
People keep mentioning TV

People keep mentioning TV advertisements indicate a company's interest in Augusta, but I'm not sure you're familiar with how TV ads work. The majority of the ads you see on cable channels are programmed by the national channel operator, not something local. Even on the "local" channels like WRDW, WJBF, WAGT and WFXG, when you're watching primetime TV the majority of those commercials are also national ads that originate at the network and not anything targeted locally. Out of 10-15 commercials you see in a half hour long primetime sitcom, maybe 3-4 of those are actually inserted by the local station. That's why we see commercials for slurpees from 7-Eleven when the closest one is 140 mi away in Charlotte. A Dave & Busters commercial on TV here doesn't indicate any kind of interest from the company in coming here. It's a national commercial that the entire country sees.

Just think about the Superbowl and all those multi million dollar commercials you see. Then for that one or two breaks during halftime you see a commercial for Butler Automotive or a promo for whatever local channel the game is on. That's because those particular breaks are given to the local stations to insert their own locally-originated commercials. Otherwise, they're all nationally-aired commercials.

GnipGnop
12744
Points
GnipGnop 10/23/13 - 10:03 am
1
2
I have a question....

If I-20 runs East and west and costco sits about 50 feet from it....how can that be north richmond? Wouldn't that be West Richmond? Isn't the end of Bobby Jones right next to Martinez North Richmond? Seeing as how Bobby Jones runs North and South? I'm no geography major but doesn't quite seem right to me....

Riverman1
93233
Points
Riverman1 10/23/13 - 11:32 am
4
2
West Augusta

If you look at media descriptions of Richmond County the terms West Augusta and South Augusta are used often. Never once do the newspapers and other media refer to north of Riverwatch as North Richmond County. Hilarious. All I can figure out is somebody gets tired of West Augusta doing so well attracting business using little county money (except for Costco and Cabela's) while the downtown area doesn't do so well that he wants to keep things somewhat confused. Either that or he has some kind of fantasy that he has the power to name things. Which may, seriously, be true.

countyman
21623
Points
countyman 10/23/13 - 01:10 pm
2
3
Reality

The same few posters continuously bring up the lack of taxpayer money spent in South Augusta, and never mentioned West Augusta getting anything. I'm the only person mentioning how the city should build a urban park near the Augusta Exchange.

Central Business District(Holiday Inn Express & Suites, Craft & Vine, Augusta Lung Associates, etc) = doing pretty good...

bdouglas
5770
Points
bdouglas 10/23/13 - 03:07 pm
3
1
Don't forget Sprint Foods &

Don't forget Sprint Foods & Metro Market!

createyourfuture
68
Points
createyourfuture 10/23/13 - 04:43 pm
1
0
Trader Joe's

I, too am a Trader Joe's fan. Please note that Aldi, which just opened out on Bobby Jones, OWNS Trader Joe's. So I guess that Augusta was targeted for the discount outlet rather than the "cool" outlet.

I cannot share the rose colored glasses that countyman has regarding relocation of national chains. Augusta will remain stuck in the last century until race, money, and politics of Columbia County vs. Richmond County changes, which is unlikely to happen during my time here. If you want an ideal of what a city this size should look like, go to Greenville SC. Light years ahead of Augusta, and will remain that way.
Folks, stop looking through rose colored glasses and start to demand that the divisiveness of race stop so we can have the kind of city environment that is within our reach.

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