PeachMac closes Evans store

 

PeachMac, the regional Apple product retailer based in Athens, Ga., said it was closing its Evans store Tuesday.

Store Manager Andre Glover said he planned to lock the store’s doors for good at 7 p.m. after almost five years of business at Park Place strip mall on Washington Road.

Glover said that the lease on the store had ended and that the store owner, Darryl Peck, and the landlord could not agree on a new lease.

“We looked into moving to a new location but Apple wouldn’t approve it,” he said, explaining that PeachMac is a premier Apple retailer, and the corporation, known for strict control over sales of its iPhones and other devices, had considerable influence over where they could open a new store.

Glover said about half or the store’s six employees were transferring to one of PeachMac’s other stores. The company has 11 stores Georgia, Alabama, Florida and Virginia.

Glover said that when the PeachMac store opened in October 2008, there were few options for Augusta area consumers who wanted Apple products. Apple opened its own retail store the following year at Augusta Mall, however, and since then other big retailers, such as Wal-Mart, have started carrying Apple products.

“We were doing a lot less (business) than we used to,” he said. “Now there are five of six places within a five-mile radius you have to compete with.”

Howard Young, PeachMac’s corporate retail director, was asked about the competitive conditions the company was facing in Augusta and in other cities.

“That’s not something I want to discuss right now,” Young said. “The lease had expired, and we decided it was time to close that particular location.”

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