Weinberger's Furniture expands services in new location

Tuesday, Jan. 15, 2013 8:36 PM
Last updated Wednesday, Jan. 16, 2013 5:53 PM
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The new year brought a new Augusta location for Weinberger’s Furniture and Mattress Showcase and plans to expand the business’s new venture.

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Weinberger's Furniture and Mattress Showcase, owned by Mark Weinberger, has moved to a new, larger location along River Watch Parkway. The store had been on Washington Road for 34 years.   EMILY ROSE BENNETT/STAFF
Weinberger's Furniture and Mattress Showcase, owned by Mark Weinberger, has moved to a new, larger location along River Watch Parkway. The store had been on Washington Road for 34 years.

On Jan. 1, Weinberger’s opened a new 30,000-square-foot showroom at 3021 River Watch Parkway, across the street from its furniture and rug outlet. The store moved from the corner of Washington and Furys Ferry roads after 34 years.

“We’ve seen a lot of new customers that maybe didn’t travel Washington Road in the past that have stopped in,” said owner Mark Weinberger.

The company also has gained new customers for its office supply business, which began in November after two years of planning.

Weinberger said that the idea came about in part because of conversations with business owners who used Weinberger’s Business Interiors.

“Just in polling them, a lot of them felt like they were being underserved,” Weinberger said.

Frank Mulherin, who serves as the general manager of the business interiors center and office supply business, said products ranging from copy paper and printer toners to cookies and coffee are available.

“It’s a full array of office supplies,” he said.

More than 34,000 office materials can be ordered by visiting the company Web site at www.weinbergersoffice.com.

When Mulherin took charge of the interiors business four years ago, he said his aspirations included adding an outlet for office supplies.

For nearly 30 years, Mulherin worked at Ivan Allen – a company that blended furniture, printing and office supply operations under one roof.

In 1998, the Allen family sold the office supply segment of their business to Staples and strictly focused on furniture.

When the business closed in Augusta in 2008, Mulherin joined forces with Weinberger.

“It was such a natural fit,” Mul­herin said of the two business concepts.

Mulherin said their prices will remain competitive by purchasing through a wholesaler.

The business also gives customers an opportunity to work with a local company instead of a big-box store, he said.

The customer base has grown to about 20 different businesses, Mulherin said.

“We work with businesses of all sizes and types,” he said.

Orders placed by 5 p.m. will be delivered by the next day, Mulherin said, adding that certain items, such as paper, are kept in stock and can be sent out the day an order is placed.

The business operates at Wein­berger’s outlet store, at 2521 Reynold’s Industrial Road.

Weinberger said he is excited to expand his furniture company, now entering its 81st year, into different avenues.

The store’s new showroom on River Watch Parkway provides better visibility and close proximity to Interstate 20, he said.

The open floor plan features LED track lighting and increased inventory, he said.

“We’re carrying basically what we have in the past, but we’ve broadened our horizons just a little bit with some new lines, focusing a lot on American-based furniture as much as we can,” Weinberger said. “That’s been very well received.”

Weinberger’s also has a Furnish 123 store in the Gateway shopping center near Grovetown and a showcase store at Lake Oconee.

Overall, the company employees 60 people.

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soapy_725 01/16/13 - 09:26 am
Congratulations on the success!!

We remember buying furniture from this family when they were on Peach Orchard Rd. next to Barney's Pharmacy.

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