Hostess looking to sell bread brands, report says

  • Follow Business

Flowers Foods and Bimbo are emerging as bidders for the bread brands of Hostess, which is in the midst of a bankruptcy-court liquidation of its assets, The Wall Street Journal reported Saturday.

Hostess Brands Inc. could reveal as early as this week that Flowers and Bimbo are in discussions to acquire the bread brands, the newspaper report said.

The report said the brands could command $350 million.

Hostess, based in Irving, Texas, announced in Novem­ber that it was shutting down its business and selling its brands, along with its 33 bakeries and other operations.

Grupo Bimbo SAB’s brands include Arnold breads, Thomas’ English muffins, and Entenmann’s cakes. Flowers Foods Inc.’s brands include Nature’s Own breads and Tastykake snacks.

Top headlines

Rep. Sims won't run again

State Rep. Barbara Sims said today she will not seek re-election to the Georgia House of Representatives, but will serve the remainder of her 2016 term. The announcement was made in a news release ...
Search Augusta jobs