Morris Publishing Group will launch its digital design and marketing company, Main Street Digital, on Thursday.
At the end of September, Morris Publishing announced it was absorbing LocalEdge, the local digital marketing team of magazine and newspaper publishing firm Hearst, and transforming it into Main Street Digital in Augusta and Jacksonville, Fla.
Jim Dyer, the vice president of Morris Digital Solutions in Augusta, was named the general
manager of the new venture, which
will operate locally under TAC Media, the new umbrella brand for The Augusta Chronicle, its portfolio publications and digital products and solutions.
“We are ready to be out in the field selling,” Dyer said.
Dyer said he and his staff of five have located into a commercial space on Washington Road in Evans. The division will contain a sales force offering mobile Web site design, video production, search engine marketing, search engine optimization and other digital services.
Main Street Digital inherited more than 200 customers from LocalEdge. Existing LocalEdge customers will gradually transition to Main Street Digital over the next 12 months.
Hearst publishes magazines, including Cosmopolitan and Good Housekeeping, and its newspapers include the Houston Chronicle and San Francisco Chronicle.