Analysts from Wall Street to Hong Kong debated whether a jury’s decision that Samsung Electronics Co. ripped off Apple technology would help Apple corner the U.S. smartphone market over Android rivals, or amount to one more step in a protracted legal battle over smartphone technology.
Many analysts said the decision could spell danger for competitors who, like Samsung, use Google Inc.’s Android operating system to power their cellphones.
“I am sure this is going to put a damper on Android’s growth,” New York-based Isi Group analyst Brian Marshall said, “It hurts the franchise.”
The Silicon Valley jury found that some of Samsung’s products illegally copied features and designs exclusive to Apple’s iPhone and iPad. Samsung sold more than 22 million smartphones and tablets that Apple claimed used its technology.
Most other Apple competitors have used the Android system to produce similar technology, which could limit the features offered on all non-Apple phones, analysts said.
“The other makers are now scrambling” to find alternatives, said Rob Enderle, a leading technology analyst based in San Jose.
The companies could opt to pay Apple licensing fees for access to the technology or develop smarter technology to create similar features that don’t violate the patent – at a cost likely to be passed on to consumers.
Apple lawyers are planning to ask that the two dozen Samsung devices found to have infringed its patents be barred from the U.S. market. Most of those devices are “legacy” products with almost nonexistent new sales in the United States.
Apple lawyers will also ask that the judge triple the damage award to $3 billion because the jury found Samsung “willfully” copied Apple’s patents.
A loss to the Android-based market would represent a big hit for Google. Android is becoming increasingly more important to Google’s bottom line because Apple is phasing out reliance on Google services.
Some experts cautioned that the decision might not be final, noting the lawsuit is one of nine similar legal actions across the globe between the two leading smartphone makers.
Samsung has vowed to appeal the verdict all the way to the U.S. Supreme Court, arguing that Apple’s patents for such “obvious” things as rounded rectangle were wrongly granted.
The $1 billion represents about 1.5 percent of Samsung’s annual revenue. Jerome Schaufield, a technology professor at the Worcester Polytechnic Institute said the verdict wouldn’t upend a multibillion-dollar global industry.
“Samsung is powerful,” Schaufield said. “The company will regroup and go on.”
Samsung engineers have already been designing around the disputed patent since last year.