Burger King bets on bacon sundae for summertime

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NEW YORK — Burger King wants to lure customers this summer with a barbecue party – and a bacon sundae.

Burger King's new bacon sundae contains 510 calories, 18 grams of fat and 61 grams of sugar.   BURGER KING/ASSOCIATED PRESS
BURGER KING/ASSOCIATED PRESS
Burger King's new bacon sundae contains 510 calories, 18 grams of fat and 61 grams of sugar.

The world’s second biggest hamburger chain is launching several pork, beef and chicken sandwiches Thursday as limited time offers. It is also offering a bacon sundae – vanilla soft serve with fudge, caramel, bacon crumbles and a piece of bacon – that started in Nash­ville, Tenn., this year.

The limited-time items are Burger King’s latest push to win back customers with a revived menu. Earlier this year, it launched its biggest-ever menu expansion including fruit smoothies, snack wraps and new salads. The items were intended to go after a broader audience of moms and families.

Core items, such as French fries and the Whop­per, have been tweaked as part of the company’s efforts to improve food quality. Burger King is trying a new tag line, “Taste Is King,” replacing “Have It Your Way.”

This month, private equity firm 3G Capital will take Burger King public on the New York Stock Exchange.

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Jake
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Jake 06/13/12 - 09:37 am
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SuuuuuWeeeee!

This should be great news for all the diabetics, obese and gluttunous folks out there.

scorehouse
196
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scorehouse 06/13/12 - 03:57 pm
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sundae
Unpublished

further bad news for pigs! eat mo chiken!

Techfan
6461
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Techfan 06/14/12 - 02:57 am
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Does an AED come with each

Does an AED come with each meal?

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