Burger King bets on bacon sundae for summertime

Burger King's new bacon sundae contains 510 calories, 18 grams of fat and 61 grams of sugar.

NEW YORK — Burger King wants to lure customers this summer with a barbecue party – and a bacon sundae.

The world’s second biggest hamburger chain is launching several pork, beef and chicken sandwiches Thursday as limited time offers. It is also offering a bacon sundae – vanilla soft serve with fudge, caramel, bacon crumbles and a piece of bacon – that started in Nash­ville, Tenn., this year.

The limited-time items are Burger King’s latest push to win back customers with a revived menu. Earlier this year, it launched its biggest-ever menu expansion including fruit smoothies, snack wraps and new salads. The items were intended to go after a broader audience of moms and families.

Core items, such as French fries and the Whop­per, have been tweaked as part of the company’s efforts to improve food quality. Burger King is trying a new tag line, “Taste Is King,” replacing “Have It Your Way.”

This month, private equity firm 3G Capital will take Burger King public on the New York Stock Exchange.

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