Beasley Broadcast Augusta changes news/talk FM simulcast station

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Beasley Broadcast this afternoon changed the FM simulcast station for its WGAC 580 AM news and talk programming.

The programming moved at 3 p.m. from 93.1 FM to 95.1 FM to take advantage of the stronger signal strength.

"So many people who enjoy the news/talk format are die-hard FM listeners and never think to sample the AM band. The strong reach of this 95.1 FM dial position allows us to broaden our audience," said Kent Dunn, Beasley Broadcast Augusta's vice president and market manager.

The rock music format of 95.1 FM moved to the 93.1 FM station, the company said.

Beasley Broadcast Augusta operates two AM and six FM stations.

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AutumnLeaves
6876
Points
AutumnLeaves 08/10/11 - 05:28 pm
0
0
Never had any problem with

Never had any problem with the AM station. Nice to know I have a choice of FM or AM. It was coming through just fine in the car on AM today.

Insider Information
4009
Points
Insider Information 08/10/11 - 05:41 pm
0
0
Breaking news... WGAC has

Breaking news...

WGAC has now doubled its listenership.

You are not alone. Now, there are two of you listening.

Brad Owens
4186
Points
Brad Owens 08/10/11 - 06:40 pm
0
0
Looks like Tony must be

Looks like Tony must be forcing some changes...

palmettogreg
29
Points
palmettogreg 08/10/11 - 08:58 pm
0
0
How many people lost their

How many people lost their jobs?

Craig Spinks
817
Points
Craig Spinks 08/10/11 - 10:27 pm
0
0
Brad, one could see its

Brad, one could see its coming. There is a market for mature talk and conversation in Augusta in the late afternoon.

fatboyhog
1898
Points
fatboyhog 08/10/11 - 10:38 pm
0
0
There is DEFINITELY a market

There is DEFINITELY a market for mature talk and conversation in Augusta in the late afternoon. Any word when that's going to occur?

Vito45
-2
Points
Vito45 08/10/11 - 11:00 pm
0
0
The operative word being

The operative word being "mature", eh fatboy?

Austin Rhodes
2852
Points
Austin Rhodes 08/10/11 - 11:23 pm
0
0
Gentlemen...I appreciate you

Gentlemen...I appreciate you posting this line of commentary, because under the rules of the AC here, I am allowed rebuttal. (The AC staff has requested I refrain from discussing my station or my program in these comment areas...UNLESS something like this comes up.)

The FM upgrade has been coming for quite some time, the South's top news/talk station, WSB out of Atlanta, began their FM simulcast exactly one year ago this month, ironically ALSO at 95 on the FM dial.

Several years back we started a simulcast with 93.1 FM. While it did help, we needed better coverage in the metro center, particularly given the limitations of the AM signal inside modern buildings.

Today's development (switching those FM signals) better serves our original goal of several years ago, bringing the station's content to the audience in the best way the law will allow.

The most recent Arbitron ratings were released last week, and WGAC is doing as well in our targeted demos as we ever have...and the fact that we do it year after year with no promotional campaigns or advertising blitzes, is a bit of a "media miracle". There are comparative "ebbs and flows" in every ratings season, but we were particularly interested to see that no "outside owned competition" has registered a perceptible BLIP in the ratings, against us, or anyone else for that matter.

The data shows our sister station (News/Talk/Sports WRDW-AM, the # 2 station in the format in Augusta) outdraws any other news talk station in this market by a most considerable margin.

WGAC, in almost EVERY "adult money demo" that exists, is a solid #1 from 6AM - 6PM, Monday through Friday. Please understand, this is among ALL radio stations, not just the news/talk outlets.

For the goals that all stations of our format strive to accomplish, we have a remarkable track record of success, and we have since our current management team put our local shows in place, 19 years ago for afternoon drive, and about 15 years ago for the morning drive.

Because of the limitations of the AM signal at night, we need improvement in those hours, and we are hoping 95.1 gives us that "lost time" back.

We regret displacing the rock format fans from WCHZ, but it was purely a business decision that has been in the making for quite some time.

If there is anything else I can clear up...feel free to ask.

Riverman1
81521
Points
Riverman1 08/10/11 - 11:54 pm
0
0
Question? Can y'all get that

Question? Can y'all get that homeless guy with the golden voice? That guy is more talented than anyone I hear on WGAC locally.

Austin Rhodes
2852
Points
Austin Rhodes 08/11/11 - 12:06 am
0
0
Geez RM...slamming on Harley

Geez RM...slamming on Harley Drew? Careful there...he has a lot of fans and they don't take kindly to personal digs.

Asitisinaug
3
Points
Asitisinaug 08/11/11 - 12:45 am
0
0
Austin, I would certainly

Austin, I would certainly think it comes down to supply/demand and the demand is definetly there for WGAC. You provide a much needed service for the area (agree or disagree / like or dislike) and it certainly is beneficial for Beasley to expand upon this market, to include your show.

Any job loss from the change overs? Matt, Jordan, others?

I would still think that 95 Rock far surpasses Eagle? With that being said, there must not be many Rock listeners in the CSRA anymore - or they are primarily listening to XM?

Anyway, congrats, you will do even better with these enhancements.

Austin Rhodes
2852
Points
Austin Rhodes 08/11/11 - 12:59 am
0
0
The alt rock format has never

The alt rock format has never succeeded long term in the CSRA...the ad support for it just isn't there. I know the 95 crew did a great job for their core audience, but sometimes business is business.

Jordan is moving on, going to pursue professional entertainment opportunities out west...Matt is still with Beasley...not sure about other moves right now.

As far as XM goes...that is not impacting music radio nearly as much as iPods are.

The future of terrestrial radio is instant news and information, and unless you are sitting at EIB Headquarters in the Limbaugh seat, you best know your local market like the back of your hand.

Emerydan
10
Points
Emerydan 08/11/11 - 02:23 am
0
0
well never had a problem

well never had a problem listening to WGAC on the AM format.. but maybe IF they gave us a reason to listen it would make some sense. Maybe Brad is right, maybe the competition is forcing some changes. I'll listen to Austin's show now and then if he is talking about something interesting.. which is not that often any more, but I like the programming better on WNRR.

Austin Rhodes
2852
Points
Austin Rhodes 08/11/11 - 08:08 am
0
0
A few of you folks are

A few of you folks are allowing your personal dislike for me to cloud better judgement, or at least, at rational assessment of the facts.

The racecar that has been leading the pack for quite sometime just upgraded to high performance tires...that is all this technical adjustment is.

The facts concerning the move, and WGAC's continuing success in the market are presented above. If you have better data, present it. Since you don't, all that is left is subjective review.

All that is fine and good, but griping that you don't like Ben and Jerry's ice cream doesn't change the fact that it makes money, sells better than the competition, and is recognized as the industry leader. Same goes for WGAC...

rocketserve
280
Points
rocketserve 08/11/11 - 09:41 am
0
0
I knew it was a business
Unpublished

I knew it was a business decision the minute I heard about it. 95 Rock has been playing the same "classic rock" that they have been playing since I moved to Atlanta 10 years ago. Augusta is a radio market that either is dominated by rich, affluent, white men who will listen to the WGAC format (where the ad money comes from and is marketed to) or the urban/hip hip scene (what the kids are listening to) I may not agree with everything you say Austin, but I do see that this is a pure money move for Beasley. oh yeah...GO STEELERS!!

Rob

Riverman1
81521
Points
Riverman1 08/11/11 - 09:43 am
0
0
Nope, not slamming anyone. I

Nope, not slamming anyone. I just like that Homeless Guy with the Golden Voice. I like Harley and your show even if I don't like you (haha, imagine Austin not being liked). Plus, it shows you can find local on-air personalities for radio and TV dirt cheap.

But know what I see as a game changer besides satellite radio (which you finally understand)? Radio over the internet. I'm starting to play with that more and more and realize I can get anything I want on it day and night. As cars go to ubiquitous internet, the same thing will be possible for drivers. Internet only stations are starting to proliferate.

As far as traditional radio, there's another talk show in town that's drawing the interest of some of us local news junkies because it's more of a counter of sorts to the establishment. It's easy to find on the internet that gives perfect audio like it was some megawatt station blasting across the country.

Austin Rhodes
2852
Points
Austin Rhodes 08/11/11 - 10:12 am
0
0
I don't know what it is,

I don't know what it is, because I don't listen to it...all I can do is what I do and that is provide local information and insight that you can't get anywhere else. As far as being a "counter" to the establishment...no one in Augusta broadcast media has had more experience challenging the status quo than me. But there is a need to understand the history and context of what you are "challenging", and not just show up to gripe because others are doing it too.

I have been a satellite radio listener for YEARS, longer than 98% (I would wager) of the population, and I enjoy the news and information I get from it...but when it comes to LOCAL CONTENT, we are right back with the medium as we know it today.

Riverman1
81521
Points
Riverman1 08/11/11 - 10:32 am
0
0
Oh, I remember our extensive

Oh, I remember our extensive discussions on satellite radio v. terrestial years ago. I got into XMSR stock very early on.

seenitB4
84424
Points
seenitB4 08/11/11 - 10:44 am
0
0
Too bad we can't get more

Too bad we can't get more classic country stations ......I can't take some of the hip-hop-rap so called music.....if that is music then I'm Queen Elizabeth. (or Scarlett Ohara):)

coolchic
0
Points
coolchic 08/11/11 - 11:08 am
0
0
I actually happen to love

I actually happen to love listening to WGAC. I listen to Neal Bortz, Rush and Austin. Don't always agree with these talk show hosts but I do think it's important to get different perspectives on various topics. My personal opinion is that too many people do not take the initiative to stay informed on important issues and so they don't really comprehend the problems we are facing in this country.

clayh
12
Points
clayh 08/11/11 - 11:14 am
0
0
WGAC started broadcasting on

WGAC started broadcasting on 93.1 years ago to expand their presence into the Thomson, Warrenton and Lincolnton areas. Now after years of cultivating that audience this move will undo that. I travel I-20 daily and this morning as I traveled west, I noticed the 95.1 frequency starts to lose its grip before the Camak exit. By the time you are past Norwood, the station is almost un-listenable. Realistically, how many net listeners will be gained by swtiching to 95.1 over those lost by removing WGAC from 93.1?

REP
0
Points
REP 08/11/11 - 11:23 am
0
0
Tell Beasley they might as

Tell Beasley they might as well shut 93.1 down I work in South Augusta and can't even pick it up until I hit Blythe going towards Wrens. I have listened to 95 rock and L&T since 99 and love it. I turned to 93.1 in the afternoons to pick up Austin as 580 faded around Hepzhibah. So now I can listen to 580 and 95.1 the same programming and not get to hear what I want to good programming. I deleted 95 from my car this morning and turned on xm. Way to lose the listenership.

Emerydan
10
Points
Emerydan 08/11/11 - 11:27 am
0
0
In Austins defense, as far as

In Austins defense, as far as local talk goes, he is pretty much the only game in town in the afternoon. Tony's show focuses more on national politics and he does a good job at that.. so in a way they aren't really competing against each other.. because the the more national political junkies are going to be drawn to Tony's show and the local junkies are going to be drawn to Austin.. its just whatever niche to fit into. I would like to see more options for local talk though.. nothing against Austin but it would be nice to see a local political talk show, maybe some local station will see an opening for that. Choice is always a good thing.

Austin Rhodes
2852
Points
Austin Rhodes 08/11/11 - 11:58 am
0
0
Emery...would you like a list

Emery...would you like a list of those who have tried? It is LONG, and includes a number of professional broadcasters along with an assorted collection of nuts, amateurs, and housewives.

REP...if you have a decent AM radio in your car, WGAC's AM signal is fine throughout the metro area...if you can't pick it up during daylight hours, you need a new radio.

This was a move to upgrade the FM signal we had been using to expand our reach INSIDE most modern buildings. Florescent lights do a number on AM reception indoors, and this move addresses that issue.

Not everyone likes it, but as Mr. Spock once said, "The good of the many outweighs the good of the few..."

Vito45
-2
Points
Vito45 08/11/11 - 12:09 pm
0
0
Part of GAC's success is that

Part of GAC's success is that it is the only game in town and local people like talk radio, particularly conservative talk radio. AR IS knowledgeable about local affairs and local hsitory; give the man his due. However, I think any competent host would do as well given the local demand. I just finally quit listening altogether with the exception of Boortz, because of the juvenile break music and personal delivery. In other words AR, your corny intro and sophomoric B movie music by your brother finally drove me away.

Willow Bailey
20580
Points
Willow Bailey 08/11/11 - 12:46 pm
0
0
I find Austin to be very

I find Austin to be very personable and likeable one on one. When he is in talk show mode, he has another persona, which can be a bit arrogant and oppositional. But, I think that is probably a large portion of his draw, along with the fact that it's familiar to people, you know like talking to family.

Austin does a good job, somedays I agee and others I don't. How boring otherwise.

I do agree with Vito on the background music. It could be improved.

Cadence
219
Points
Cadence 08/11/11 - 01:10 pm
0
0
I listen to internet radio

I listen to internet radio because it offers a lot more choice. Most talk radio hosts, once you have heard them, you have heard all they have to offer. They have their shtick and that is that. Over and over. I have to have some variety. And some maturity, now that I think about it.

LastEagle181
7
Points
LastEagle181 08/11/11 - 01:21 pm
0
0
Due to the switching,does

Due to the switching,does that mean Big Troy's "The Witching Hour" will not be broadcast on saturday nights? There's alot of loyal listeners already upset about Jordan & the 95 switch, to lose "The Witching Hour" would be cruel. By the way Austin, i cannot get 93.1 either. It's all scratchy & distorted.....& my radio in my car is brand new(including the car). Must be the signal or tower.

drivenslow
0
Points
drivenslow 08/11/11 - 01:51 pm
0
0
good riddance to the most
Unpublished

good riddance to the most vulgar station.....the djs on that station were absolutely disgusting

ECDanes
1
Points
ECDanes 08/11/11 - 01:53 pm
0
0
It is true that Austin is the

It is true that Austin is the only real player for local afternoon talk. He has built a successful brand, no denying that, regardless how you fell about his show. He has his following. The others who have tried to do local afternoon talk like Ryan B were just pitiful. Now I think there is room in the market for another local afternoon talkshow..it's all about execution and talent. However you feel about Austin, love him or hate him, well he does get people talking. Tony does what he does extremely well and I see his audience being very different from Austin's. The things is, according to this it seems like talk radio is an expanding format locally and I think you will see other stations taking notice of that. The corporate music radio stations have sucked for a long time now.

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