Augusta commissioners on Tuesday approved a contract with a marketing firm to help promote city events this year.
The firm, First Foundry, will “assist with marketing and widespread publicity” for events coordinated by the city Recreation and Parks Department, the city said in a news release.
“This arrangement will strengthen our ability to actively reach more people around the Augusta region who might be interested in attending these events, as well as additional business that might be interested in sponsorship roles,” Augusta Administrator Janice Allen Jackson said in prepared remarks. “We have three new events set to launch this year. First Foundry will help us spread the word far beyond Augusta.”
First Foundry is a division of GateHouse Media, the Pittsford, N.Y.-based parent company of The Augusta Chronicle.
After the contract is finalized, First Foundry would develop an overall branding “theme,” develop and execute an event-marketing strategy, manage event budgets and vendor relationships, and oversee development of traditional and digital media and promotional materials.
Recreation and Parks Director Glenn Parker said in the release that the events will fulfill the next steps in the city’s Recreation Master Plan.
“We want Augusta to be a destination for families seeking a getaway, as well as an entertaining place to live,” he said.