What started as a group of University of Georgia fans meeting in a hotel ballroom in Augusta more than two decades ago has now grown to an outdoor concert at the Hippodrome Events Complex in North Augusta.
The 24th annual Border Bash celebrating the cross-state rivalry between Georgia and the University of South Carolina kicks off Friday at 5 p.m. across the river. This is the first year the event will be held at the Hippodrome after previously being held at Augusta Golf & Gardens and the Augusta Common.
“We are excited about the Hippodrome. There is plenty of parking, it’s two minutes from the border, and it’s a covered location in case of bad weather,” said Joe Stevenson of Gluestick Music, producers of Border Bash. “With the improvements they’re making, it could be a permanent location for the Border Bash.”
South Carolina travels to play Georgia on Saturday at 3:30 p.m. in Athens.
The event will feature cheerleaders from both teams, as well as school mascots Cocky and Hairy Dawg. Local Led Zepplin tribute band Black Dawg will take to the stage shortly after the gates open. Black Dawg frontman John Kelley is brother to Lady Antebellum’s Charles Kelley. Ashley McBryde has opened for country legends Willie Nelson and Hank Williams Jr., as well as Chris Stapleton and Eric Church. Rolling Stone named McBryde to its 10 Country Artists to Watch in May 2017.
Headlining the event is rock band Eve 6. The band had chart-topping hits in the late 1990s including “Inside Out” and “Here’s to the Night.”
North Augusta Public Safety and private security firm Security Guys will be on hand for safety during the event, checking bags and using metal detector wands.
“Safety depends on the diligence of us as planners and the patrons,” Stevenson said.
Tickets are still on sale at City Spin Tickets. Tickets are $15 in advance, $20 the day of the event and parking is $10. Children 12 and under enter for free with a paying adult.
In addition to providing the Augusta area with a family-friendly event, the Border Bash Foundation has contributed over $900,000 to local children’s charities and clubs.