Jubilee fun for families, impacts downtown businesses

Lindsey Little, 7, was antsy as she waited on the Rock-o-Plane gate to open at the 33rd annual Jack-O-Lantern Jubilee in North Augusta.

 

The ride attendant motioned to her to board the ride and she squealed and then screamed as the ride took her up in the air and spun her around.

Lindey’s mom, Regina Little, smiled in response, taking in her daughter’s excitement.

“We have come every year since she was a baby, and her dad and I came some before that.”

The Littles were just one of hundreds of families at the event on Saturday. This year’s festivities kicked off with the Charlie Daniels Band on Friday night, and Saturday’s events included band performances, dance groups and costume contests.

Businesses along Georgia Avenue also benefited from the festival. The local ice cream parlor, The Pink Dipper, was filled with patrons ready for a sweet and cold treat. New pizzeria Your Pie had a vendor booth and its main location had a line extending outdoors.

Restaurants weren’t the only businesses to see activity from the festival. New business La Moda Pop Up saw more foot traffic than usual. Owner Diana True said she would like to see businesses downtown collaborate on more events to encourage more crowds like the festival sees each year.

Outside, people had their pick of dozens of merchandise and food vendors, and festival rides for kids and adults. With the Georgia vs. Florida game that afternoon, many fans got to the jubilee early, before kickoff for the big rivalry.

“We grabbed some lunch here, shopped a bit and now it’s time to hopefully watch the Dawgs beat Florida,” Jessie Reid said.

 

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Fri, 11/24/2017 - 22:47

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