It’s Discovery Park of America, a new museum, education center and tourist attraction that opened last Friday in Union City, Tenn.
With exhibits about natural and regional history, dinosaurs, Native Americans, energy, transportation, science, the military and space flight, the museum can be described as a mini-Smithsonian Institution.
There’s an earthquake simulator, a 120-foot glass-encased observation tower and a 50-foot metal replica of the human body that includes a 32-foot slide.
The 50-acre complex also boasts an old train depot, a century-old church and flower gardens, plus enough land for outdoor events and future expansion.
Union City resident Robert Kirkland, who built a fortune with a chain of home decor stores and smart investments, shelled out $80 million to build the museum, He plans to keep the exhibits fresh and unique with a
$3 million annual investment.
Museum operators and local officials hope Discovery Park will attract visitors who live within a three-hour drive and bolster the economy in a region of rural America hit hard by job losses, floods, droughts and a tough economy. Tennessee Gov. Bill Haslam said the state plans to include Discovery Park in tourism marketing efforts.
High hopes are pinned to the project, but questions remain as to whether Union City will be able to lure hotels, restaurants and other tourism-related businesses.
“Northwest Tennessee needs a venue,” said Discovery Park CEO Jim Rippy. “East Tennessee’s got Dollywood. Nashville’s got the music, Memphis has got the music. What we’re trying to do is develop an educational vacation, a place for children and families.”
Once inside, visitors go down to a brightly-lit, three-level atrium. The escalator itself is a learning experience; its mechanism is encased in glass so visitors can see how it works.
Dinosaur skeletons are set up in the atrium room. There are exhibits with Native American artifacts and a room filled with classic and historic cars, including a limousine owned by the early 20th century comedian W.C. Fields.
The military section showcases items from the Civil War and the two world wars. A large hall has a Stearman PT-17 biplane suspended in the air, a tribute to military pilots trained at a nearby airfield.
Other exhibits have regional ties, such as a 20,000-gallon aquarium featuring living creatures from nearby Reelfoot Lake.
Visitors who toured Discovery Park before its opening commented on the attention to detail. Handwriting can still be seen in soldiers’ Civil War journals, and concise descriptions accompany exhibits of old record players and photo equipment. One intriguing feature is a theater that simulates the violent 1811-12 New Madrid earthquakes, which re-formed the region’s topography.
For Kirkland, Discovery Park is, first and foremost, an educational venue. Any tourist dollars are a welcomed bonus, he said.
“Surely, if they can get a few folks going down south and get them to see an alligator farm in Florida, we can get them to see” Discovery Park, Kirkland said.
With the museum ready to open, attention has turned to luring more hotels and restaurants. Right now, Union City has a few run-of-the-mill hotels and some fast food and chain restaurants.
“We still have a lot of work to do. We need hotels,” said Lindsay Frilling, a member of the Obion County Joint Economic Development Council. “We need our community to really ramp up their customer service skills and welcome people to make them want to come back.”
Rippy wants to invite school children on field trips, travelers on bus tours and companies with their business meetings — anyone who can generate word-of-mouth advertising. Research firm Younger and Associates has projected Discovery Park can expect around 150,000 visitors a year.