The box of homemade goodies “is something of a lost art,” says Tetley, director of the First Year Experience program at Webster University in St. Louis. “And it’s sad, because there’s nothing like seeing a student get excited about a package from home.”
The change is partly because parents are more in touch with kids, thanks to cell phones, than they used to be: “They don’t send as many care packages because they just talked to them,” Tetley said.
But it’s also due to a rise in commercially prepared options – not just generic gift baskets, but care packages designed specifically for college kids. And those parents who do pack their own care packages are apt to skip homemade brownies in favor of laundry pods, and get their “ty” via text.
The premade package
GourmetGiftBaskets.com “started to see a trend emerge a few years ago” with more orders sent to campus addresses, according to spokesman Chuck Casto. So the New Hampshire-based company introduced products like the “Exam Cram Care Package,” which includes microwave popcorn, cookies, candy, chips and pretzels. They’ve sold thousands of them, with sales up 75 percent this year over last.
Many colleges also offer in-house care package programs. At Connecticut College, parents can order the $35 “Birthday Bash,” with a cake or cupcakes, or “Health Nut,” with fresh fruit, rice cakes and yogurt smoothies, $25.Minimus.biz also offers a “College Student Care Package of the Month,” with themed packages like the Dorm Laundry Kit and the Dorm Medicine Chest.
Andy Fortson, 27, co-founded CoedSupply.com after looking online for something to send to a brother in the Marines and a cousin at Penn State. “I was pretty appalled by the options,” he said. “They were overpriced and full of junk food.”
So he and a friend launched a hipper alternative last year with a monthly mix of health-food snacks, personal care items (like Old Spice or a new fragrance from Rihanna) and entertainment (such as CDs), ranging in price from $16.50 to $35 a month. “The response has been overwhelming,” Fortson said. “We’re already shipping to colleges in 45 states.”
From home, with love
Parents who do send care packages say socks, laundry pods (premeasured detergent packs) and cookies are staples. But they also say it’s not so much about sending necessities as it is a message of love, from home.
“There’s no way I can send him a copy of ‘I’ll Love You Forever,’ even though that is what I feel like reading right now,” joked Jill Troderman of Soquel, Calif., referring to the classic children’s book about parental devotion.
But she did send her son at the University of Washington socks, a flannel throw and homemade chocolate-chip cookies. Dori Wile’s daughter was raised in Texas but is now getting a master’s degree at Chatham University in Pittsburgh, so she wants “anything unique to Texas.”
Wile sends condiments from the regional Whataburger chain, Mexican spices, and pictures: “The kids today don’t print out photographs. This way they have something to put on their fridge.”
When it comes to saying thank-you for the effort, acknowledgements are often by text (“Thx” or “ty”) or pictures posted online. Jackie Parker sent her daughter, a freshman at the University of Missouri at Columbia, a Starbucks gift card two weeks ago and was happy to get back, via text, “a picture of her drink and cake.”
Kate Sutherland posted a picture on Instagram and Facebook when her mom sent a “make-your-own party kit with princess stuff and decorations” for her 22nd birthday last spring – one of many she received as a student at the University of Tennessee-Martin.
“My friends thought it was really neat – I think everyone got a little jealous,” Sutherland said. “You really don’t see the homemade care packages that much anymore because it’s so easy to get on the Internet and ship something.”