New Jaguars logos revealed

Georgia Regents University officials released the new look for their athletics program Wednesday.


In January, the University System of Georgia Board of Regents gave final approval to the merger and new name for the former Augusta State and Georgia Health Sciences universities.

The athletic teams will play under the Augusta State banner until the end of the spring semester. In the fall, the school’s teams will switch to Georgia Regents University, with new logos for their uniforms.

Three of 17 logos, coordinated by the school’s communications and marketing department with an outside firm, Trend Influence/Doner, will be prominently used.

One blue-and-silver logo features a Jaguar head facing to the right. Another blue-and-silver logo displays the same Jaguar head inside a circle with the words “Georgia Regents University Augusta” around it. Another silver-and-blue logo simply states “GRU Augusta.” Other logos, some including black-and-white colors, incorporate the words “Jaguars” and “Jaguar Nation.”

“The coaches and student-athletes are excited about the direction we’re headed and how we’ll begin to represent ourselves and the university to our competitors, along with current and prospective students,” Athletic Director Clint Bryant said in a news release. “Athletics will have a look all its own – a look representative of each of our 14 men’s and women’s athletic teams and the student-athletes who compete. I’m really excited about our logos and our brand, and I am sure it will serve us well for years to come.”

Men’s golf coach Kevin Mc­Pherson, whose program won back-to-back NCAA Division I golf championships in 2010-11 wearing the school’s then-popular “A” logo on shirts and hats, echoed Bryant’s sentiments.

“This is an exciting time for the Georgia Regents University Augusta athletics department, and the unveiling comes at a perfect time for our golf program, leading up to our prestigious men’s invitational tournament and the Masters,” McPherson said in the release. “It is important to note that we have all worked together in finding the ‘perfect fit’ to brand the new university’s athletic teams. I’m honored to be a part of those decisions and look forward to the future growth of GRU Augusta.”

Reactions to GRU logo vary
T-shirts, events promote GRU brand
GRU colors, logo and seal chosen in survey
Consolidation of ASU and GHSU approved
TOPIC PAGE: Georgia Regents University


Sun, 12/17/2017 - 19:23

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