What Is It?

What is it?

Last week’s photo showed the 2013 Lincoln MKZ Hybrid, the first in the line of makeovers the company is performing to bring the luxury brand back to life. For a better photo and information, read this week’s road test.


Chosen randomly from the correct entries was Ted Wasserlein, of North Augusta, who wrote: “This one looks like a Lincoln MKZ Hybrid.” He wins a prize from The Augusta Chronicle.

We also heard from readers who guessed the Honda Civic Hybrid and the Ford Fusion, the latter of which is indeed similar to the MKZ. Other readers who identified the Lincoln were:

AUGUSTA: Carolyn Ogles, who wrote: “The full-width taillights will become a Lincoln signature. I didn’t know the Ford last week but had the the other three cars from the 50s. You stated that we had to identify all four. Fun!”

CANTON, GA.: David Anderson wrote: “Being the lowest-priced model, this is the entry-level Lincoln. In my opinion, it is also the best-looking Lincoln, harkening back to the some of the lines and basic silhouette of the last Lincoln Mark VIII from 1998.

“The Lincoln Marks are a storied nameplate right up there with the Lincoln Continental, and although I realize Lincoln is trying to capture some of that cachet with its current MKX nomenclature, I still hate to still such a noble nameplate get watered down in meaning. I wonder if the MKC concept vehicle on their Web site is the pre-cursor to replacing the only nonconforming vehicle in their lineup, the Navigator?

“The MKZ is the model receiving the highest level of marketing blitz from Lincoln, using it to highlight its Online Concierge Service and the MKZ Hybrid, which they have managed to price at the same level as the nonhybrid.

“The MKZ was just beginning to arrive at the dealers when my wife and I dropped in to test-drive the Taurus-based MKS, the other Lincoln sedan. With the only available MKZ sitting in the showroom, they were not interested in letting anyone test-drive it – especially someone that had already made it perfectly clear they were not interested in inking a deal on that day.

“Within the past week I have, sadly, seen one of these cars on the back end of a wrecker after being struck from behind by something quite large and crushed up to the back window. If you believe that an inanimate object can in fact have a soul (Stephen King’s Christine comes to mind), then I am sure this one was crying because it had most likely driven its last mile under its own power and was on its way to an auto recycler, never realizing its potential has someone’s future collectible.”

EVANS: Jerry Paul wrote: “This week my guess is a Lincoln MKZ.”

Wayne Wilke wrote: “The What Is It? car is a 2013 Lincoln MKZ Hybrid. It has a 2-liter, four-cylinder engine that has 188 horsepower, which is the same power plant used in the Ford Fusion. The price tag for the entry-level MKZ Hybrid is about $36,000, which is about $9,000 more than its cousin, an entry-level Fusion Hybrid.”

Bill Harding wrote: “Lincoln’s MKZ Hybrid sports a $36,190 base sticker price. It is motivated by a 141-horsepower, 2-liter, Atkinson cycle, inline four-cylinder gasoline-powered engine, coupled with a 47-horsepower, 35-watt, battery-powered electric motor. The only available transmission is a continuously variable automatic. Although the hybrid is estimated by Lincoln to achieve a very fuel-efficient 45 miles per gallon, potential buyers need to be aware that the engine requires premium (91-octane) gasoline.

MARTINEZ: Jim Muraski wrote: “This week’s vehicle is a 2013 Lincoln MKZ.”


Can you tell us the year and make of this uncared-for vehicle? (Look at it carefully.) If you know what it is, call (706) 823-3419 or send an e-mail to glynn.moore@augustachronicle.com.

Please tell us your name and telephone number and the city you live in. It helps if you spell your name for us so we can include your response along with everybody else’s.

You have until midnight Tuesday to respond. A winner will be chosen randomly. If you win, please let us know when you would like to pick up your prize.

– Glynn Moore, staff writer