The benefactor of Tuesday’s Lady Antebellum charitable concert hopes a last-minute venue change will boost the proceeds to help build a new home for families of hospitalized children.
Betts Murdison, president and CEO of Ronald McDonald House Charities of Augusta, said she wants to sell out James Brown Arena after a weather forecast of strong thunderstorms forced organizers to move the show indoors. More than 5,500 tickets were sold as of Monday, and the arena has capacity for an additional 3,000 concertgoers.
Proceeds from the concert, originally scheduled for Lady Antebellum Pavilion at Evans Towne Center Park, will go to the Ronald McDonald House’s $5.9 million campaign to build a larger house for families on the campus of Children’s Hospital of Georgia. The capital campaign has raised about $5.1 million.
“We are very, very close. This concert will help us close that gap even more,” Murdison said.
The 28,000-square-foot 23-bedroom home will replace a smaller, existing house on Greene Street, Murdison said. It is expected to open in late December or early January.
Tickets purchased for the previously-planned outdoor concert will be honored at James Brown Arena. Reserved and VIP tickets will be seated on the arena’s floor, Murdison said. General admission tickets will fill the lower and upper levels of the arena.
The concert begins at 7:30 p.m. Doors open an hour prior.
Kent Dunn, an event organizer and vice president and marketing manager for Beasley Broadcasting, said the concert was moved to ensure concertgoers’ safety if storms occur.
Global Spectrum, the management company for James Brown Arena, is not charging rent for the concert, Dunn said.
Lady Antebellum is performing for free so all proceeds go back to charity, Dunn said. The group wanted to give back to the hometown of members Dave Haywood and Charles Kelley, both Lakeside High School graduates.
General admission tickets, $25, are still available for the show and can be purchased at the James Brown Arena box office, 601 Seventh St.