Healing Hands Physical Therapy Centers owner Jurgen Cowling believes the secret to his successful physical therapy business is simple: make physical therapy convenient to the patient and just help the body heal itself.
Cowling has been a physical therapist since 1982 and started Healing Hands in 1997 so he could practice in his own way, exploring cutting-edge technology and teaching patients to listen to their bodies instead of keeping them in therapy for forever.
“We don’t just treat the symptoms,” he said. “The body itself can heal, all we’re doing is facilitating that.”
Healing Hands has three locations: Highland Avenue in Augusta, Washington Road in Thomson and Whiskey Road in Aiken.
One of Cowling’s favorite features of his company is its transportation service to and from therapy for patients who need it. Especially for elderly patients, he said, relying on public transportation can be inconvenient. He and his staff would see patients wait for hours to be picked up, so he decided to take care of them himself.
“There is a need here, and we wanted to fill it,” he said.
Marketing manager Kristi Keyes said the transportation service has allowed some patients to stick with therapy much longer than they could have otherwise because of financial or convenience reasons.
“We’ve had people tell us, ‘Now I can go to therapy because of this,’ ” she said.
In addition to traditional physical therapy and massage therapy, Healing Hands offers cold laser and QGM therapy, unusual treatments to take care of pain and speed up the healing process.
The cold laser, Cowling said, is a small handheld device that causes biostimulation in the tissues at the cellular level, decreasing inflammation and pain with no thermal effects. QGM therapy uses sound waves to massage the body, increasing circulation, reducing pain and relaxing muscles to help the body heal.
These methods are relatively new to the U.S., Cowling said, but have been used for years in Europe with much success.
Western medicine is primarily pill-based, he said, but his philosophy centers on helping the body to heal itself. He broke out on his own in order to give the kind of service he believes in, and to fix the problem rather than quieting the symptoms.
“We’re not just treating the symptoms, we’re doing something,” he said. “We’re the only profession that promotes life.”