BullChicks to reopen under Texas management

BullChicks on Highland Avenue will reopen this month after being closed in late May.


Riaz Samji, the founder of the Texas-based chain, closed the Augusta restaurant because the franchisee was not operating up to his standards, said Ali Kassam, a representative for True Story Entertainment, the advertising agency that represents BullChicks.

“The franchisee was not keeping the restaurant up to the BullChicks standards, as far as the quality of the food, the equipment and the upkeep inside the store,” Kassam said. “The franchisor is taking that store back, so they’re in the process of renovating it, retraining the staff.”

The restaurant is tentatively scheduled to reopen Monday under management from Texas until a new local franchisee is found, he said.

“Some members of the executive management team from BullChicks will be there running the store, getting it off the ground for the first couple of months,” Kassam said. “The founder will be in and out to make sure that it’s staying up to those standards.”

The franchise opened at the former WifeSaver location at 503 Highland Ave. in January. It was the first franchise nationwide for the BullChicks concept. The restaurant was owned by Augus­ta residents Escubar Moore and Raymond Boyette.

Attempts to contact Moore were unsuccessful.

The management team is bringing in its own staff from Corpus Christi to get the store back in business.

The 2,000-square-foot restaurant had 18 employees. A few of the former employees have been retained. The franchisor plans to hire about a dozen new employees, Kassam said.

“Once they have it going, that staff will be training the new staff that they hire,” he said.

When the franchise opened, there was no regional management to oversee development. Regional management will be added to support the franchisee and conduct weekly audits to avoid future problems, Kassam said.

The franchisor will complete some redesign and replace some equipment at the Augusta location, he said.

BullChicks plans to open a new location at 615 East Martin­town Road in North Augusta, Kassam said.