The Augusta Convention and Visitors Bureau has launched a $350,000 marketing project that will span the next 11 months, getting the word out locally and across the state that the downtown Augusta Convention Center expansion – the TEE Center – is looking for business.
“My life is very TEE-centric right now,” said Peggy Seigler, the vice president of marketing and sales for the CVB.
Seigler and CVB president and CEO Barry White spoke at Thursday’s meeting of the Downtown Development Association to update them on the outreach campaign, highlighting the importance of local residents in making the TEE Center a success. The money comes from the $1 hotel-motel tax and the plan includes print advertisements, information packets and other outreach methods to inform and attract potential visitors.
Locking down reservations has been difficult, as the original completion date was pushed back from the second quarter of 2012 to late summer. Only four groups have made reservations so far, the earliest of which is in January 2013. Seigler said local residents can play a key role in convincing their groups to meet in Augusta, demonstrating faith in the TEE Center, which could in turn encourage other groups to visit, too.
“We all have something to bring to Augusta, so help us out,” Seigler said.
The TEE Center’s main attraction is the 38,000 square feet of “big flat floor exhibit space” where trade shows and other exhibits can take place.
“This is a new and different product for the city,” she said. “We want people to use it, to enjoy it, and we want things to happen there,”
Over the past few years, more than 600 local residents have brought more than $237 million to the city by recommending their city as a place for their various groups to gather.
Augustans play an important role in demonstrating faith in the TEE Center, Seigler said, but the marketing campaign will also be cheerleading all over Georgia to groups looking for a place to meet.
More than nine trade shows are on the CVB’s agenda in upcoming months, and Seigler said they are excited about what Augusta can now offer because of the TEE Center.
The CVB will also be using its database of associations to re-recruit organizations who have outgrown Augusta’s existing meeting spaces but have enjoyed Augusta in the past.