What is it?

Last week’s photo showed the cubical little Kia Soul. For a better photograph and information, read this week’s review.


Chosen randomly from the correct entries was PJ Rodgers, of Evans, who wrote: “It’s a 2012 Korean-made Kia Soul. In Korea, about 2,500 of these vehicles will be all-electric and will be named the Kia Ray EV.”

Rodgers wins a prize from The Augusta Chronicle. Other readers identifying the vehicle were:

CUMMING, GA.: Chris Rhodes wrote: “The vehicle shown in this week’s edition of What Is It? is the freshened 2012 Kia Soul. Or, as my son Tommy likes to call it: the hamster car!

“Introduced in 2010 as the Korean answer to such Japanese competitors as the Scion xB and the Nissan Cube, the Soul has received a midcycle face-lift and now sports a new hood and front and rear fascia … what we used to know as bumper covers. In addition, the higher trim levels receive LED head lamps and tail lamps to further differentiate them from their older siblings.

“The biggest news for the Soul, however, are the drivetrain upgrades. The base 1.6-liter four-banger receives direct injection which bumps horsepower and torque considerably. This extra power is better managed with the introduction of six-speed transmissions (manual or automatic) to replace the outgoing five-speeds. These upgrades allow the Soul to provide more power as well as increased fuel economy due to greater powertrain efficiencies. So, in this case, it is possible to have one’s cake and eat it, too!

EVANS: Wayne Wilke wrote: “It looks roomy and functional, and I guess the best one can say about it is that it is so ugly it’s almost cute.”

Sally K. Ecklund wrote: “I believe that this week’s “what is it” is a 2012 Kia Soul. I love their commercials – those rockin’ rodents are way cool!”

Also, Jerry Paul

FRANKLIN, N.C.: Dale Sanford wrote: “It is a cute little ‘car’ that comes with either a 1.6-or 2-liter engine and delivers mileage in the 28-34 mpg range. It looks like a fun car to drive.”

MARTINEZ: Jim Muraski wrote: “This modern-era rat rod’s heart and soul has been updated this year with higher horsepower and torque and an all new six-speed automatic transmission. With it’s newly designed trapezoidal lower front fascia, this sporty little box top is so cool even your hamsters will dig it! Party rock is in the house tonight.”

Jeff Miller wrote: “You won’t have to sell your soul to get this week’s What Is It? auto – the South Korean-made 2012 Kia Soul. With a paltry starting price of $13,900, all I want to know is: ‘Does it come with or without those dancing hamsters from its ubiquitous television ads?’ ”




Can you tell us the make and specific model of this 2012 vehicle? If you know what it is, call (706) 823-3419 or send an e-mail to glynn.moore@augustachronicle.com.

Please tell us your name and telephone number and the city you live in. It helps if you spell your name for us so we can include your response along with everybody else’s.

You have till noon Wednesday to reply. A winner will be chosen randomly. If you win, please let us know when you would like to pick up your prize.

– Glynn Moore,

staff writer



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