NEW YORK — Burger King wants to lure customers this summer with a barbecue party – and a bacon sundae.
The world’s second biggest hamburger chain is launching several pork, beef and chicken sandwiches Thursday as limited time offers. It is also offering a bacon sundae – vanilla soft serve with fudge, caramel, bacon crumbles and a piece of bacon – that started in Nashville, Tenn., this year.
The limited-time items are Burger King’s latest push to win back customers with a revived menu. Earlier this year, it launched its biggest-ever menu expansion including fruit smoothies, snack wraps and new salads. The items were intended to go after a broader audience of moms and families.
Core items, such as French fries and the Whopper, have been tweaked as part of the company’s efforts to improve food quality. Burger King is trying a new tag line, “Taste Is King,” replacing “Have It Your Way.”
This month, private equity firm 3G Capital will take Burger King public on the New York Stock Exchange.