Downtown Augusta business moves to River Watch

Countersync, a longtime downtown Augusta business on Jones Street, has moved near River Watch Parkway.


At the beginning of the month, the business moved to 2014 Westside Court in Masters Industrial Park for better visibility and parking, more space and better safety after being downtown for 10 years, owner Bill Phillips said.

“We looked at several locations,” he said. “This one had the availability, and I think River Watch Parkway is easy for us to get to our customers in Aiken, downtown, west Augusta, Waynesboro and Thomson. It’s easy for them to get to us.”

Parking has increased, and it’s a “much safer environment” with a fenced-in facility, he said.

“Customers were telling me they weren’t going to park in an alley, so that was really all my parking,” Phillips said of his former spot downtown.

When delivery trucks came, customers didn’t have any place to park and had to return later, he said.

The store sells solid-surface countertops for kitchens, bathrooms, medical facilities and bar tops.

The new store measures 7,400 square feet, more than double the size of the previous space, enabling Countersync to have larger displays, he said.

“I needed to expand,” Phillips said. “I needed to be able to show a full, walk-in shower. As the CSRA ages, I think that’s a big market potential for us.”

Countersync also needed space to display other kitchen and sink options because the market has changed from construction to remodeling, he said.

The business has six employees.

“We hope to grow and expand that,” Phillips said. “We have certainly seen growth, and we’re betting on that for the future.”