Tie Dye Rosie finds niche with '60s, '70s memorabilia



Rosie Mendez Hyatt got her start selling handmade tie dye shirts and painted top hats at Woodstock ‘94.

A lover of ’60s and ’70s memorabilia and Bohemian/island culture, her store, Tie Dye Rosie, on Old Evans Road has reached 15 years in business.

Tie Dye Rosie attracts customers including teenagers, seniors, doctors and lawyers, Hyatt said. Each day, the store plays reggae or island music to set the mood.

“I try to keep something different that you can’t find in other stores. It’s the regulars that have kept Tie Dye Rosie going,” Hyatt said. “If we don’t have something, we definitely send them to other stores here in Augusta. It’s all about satisfying the customer.”

Tie Dye Rosie carries ’60s and ’70s inspired clothing, such as broomstick skirts, kurtas and dashikis, handbags, tapestries, Hacky sacks and other toys, decorative home items, more than 200 scents of incense and tobacco products.

During the holidays, Hyatt sells lots of clothing for Halloween costumes and retro Christmas trees.

Tie Dye Rosie also features the art work and jewelry of local residents. Hyatt buys their work and resells it in her store.

New customers visit the store daily. To thank them for coming, Hyatt gives new patrons a free gift.

In 1996, Hyatt came to Augusta and decided to sell her tie dye shirts and top hats under the business name Tie Dye Rosie at Shopper’s World, an indoor mini mall on Bobby Jones Expressway.

Her father was stationed at Fort Gordon. For 12 hours a day, she sold her merchandise in a 10 by 10 area of the store.

“I started watching everybody else, how they did it. I watched how to price things and how other business owners and vendors ran their businesses. I taught myself,” Hyatt said.

Her business gradually grew, and three years later, she was ready to move into her own storefront on Old Evans Road. The entrepreneur said she has never had a business loan. She advertised and handed out flyers.

In the early years, even her family and friends told her the store might not work and that she should find a job.

“There were days in the beginning that I sat all day and had maybe one sale of $15. I still stayed positive. I stayed with it. As the days went by, more people came,” Hyatt said.

Hyatt’s oldest daughter, Memory Quick, was a teenager when the store opened, and she joined her mother at the business in 2000. She also makes hemp necklaces for the store.

Hyatt said Quick is an asset because of her love for customers, “her way of seeing life and her free spirit.”

“I don’t really see myself doing anything else at the moment,” Quick said. “I’m happy here doing the family business.”

Hyatt’s 17-year-old daughter Alexis grew up around the business and works part-time at the store. She’s able to offer a teenage perspective on items that are popular among her peers, Hyatt said.

Tie Dye Rosie also has a popular mannequin named Brassy, and customers request to have their picture taken with her. She has sold about 20 dresses, Hyatt said.

“Every dress I put on her, it sells. She’s a conversational piece,” she said.

For now, Hyatt said she is content with her current location and having one store.

There have been both good and bad times over the years, including the store being robbed, but it all comes with being in business, she said.



TITLE: Owner of Tie Dye Rosie

BORN: July 30, 1965, in Panama

FAMILY: husband, Alan Hyatt; daughters, Memory Quick and Alexis Mendez

CIVIC/EXTRACURRICULAR: Donating auction items to organizations, including The Lydia Project, Georgia Sheriff’s Association, St. Mary’s on the Hill, Paralyzed Veterans of America, Augusta West Dance Studio, and local schools; Participating in First Friday, Arts in the Heart, Hispanic Festival, Redneck Festival and Oktoberfest

HOBBIES: photography, spending time with her English Bulldogs and helping animals, looking for new inventory



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