Convention bureau wants to beautify Augusta

The Augusta Convention and Visitors Bureau is on a mission to help The Garden City live up to its name.

On Thursday, the board of directors approved a plan to allow the organization to work with the private sector to beautify Augusta’s entryways.

The Augusta Convention and Visitors Bureau has requested to form the Garden City Development Fund through the Community Foundation of the CSRA. The fund is designed to assist with beautification improvements, including landscaping. wayfinding signage, public art and visitor product development, according to a release.

“There is an overwhelming swell of support in the private sector to beautify our city,” said president and CEO Barry White in a release. “The creation of the Garden City Development Fund will enable businesses and private citizens to make charitable contributions which will support beautification efforts.”

Board chair Dayton Sherrouse said that it’s important to make a good first impression in order to continue attracting visitors.

“We need to ‘wow’ them at our front door and provide an arrival experience our visitors deserve and expect,” Sherrouse said in a release.

The Augusta Convention and Visitors Bureau will create a beautification plan that will include designing beauty spots at selected gateways, creating corridors with landscaping features and striving to improve the appearance of interstate interchanges. It will also recommend a detailed maintenance plan to ensure quality upkeep, said Jennifer Bowen, the vice president of product development.

The organization plans to seek public funds through grants and programs that are related to gateway beautification.

Bowen complimented the city of North Augusta for its successful beautification efforts and said that Augusta will strive to mirror these aesthetics.


Reach LaTina Emerson at (706) 823-3227 or