Ron Tennant knew his customers, knew his co-workers and knew his business.
The retired newspaper advertising executive died Monday at age 60, but left friends and family recalling both his warmth and his newspaper acumen.
"Ron was an excellent ambassador for the newspaper and had the ability to present the value of newspaper advertising to our customers," said Edward B. Skinner Jr., a former general manager of The Augusta Chronicle , who brought Mr. Tennant to Augusta as the newspaper's advertising director many years ago.
"Ron did an excellent job," he said. "He certainly knew our business," said Don Bailey, the president of The Chronicle .
"He was a mentor to many," said Mr. Bailey, who was hired by Mr. Tennant 15 years ago in the newspaper's advertising department. "He was also one of the finest gentlemen I ever worked with."
Mr. Tennant died Monday at his North Augusta home after an extended illness. Services will be from 6 to 9 p.m. Monday at McCulla Funeral Home, Morgantown, W. Va., with burial at 11 a.m. Tuesday in Beverly Hills Memorial Gardens.
A native of Morgantown, he was a graduate of University High School and attended West Virginia University. He worked many years for the Dominion Post newspaper in Morgantown, and spent almost 20 years in Augusta with both The Augusta Chronicle and Augusta Herald .
He also worked in corporate advertising for Morris Communications before retiring in January.
"He loved working in Augusta and he loved to play golf," said his older brother, Larry. "He had me down to Augusta to go to the Masters many years. That was a fond memory."
Former co-workers remembered Mr. Tennant as a master of the math of newspapers -- a wizard with budget numbers, who could look at rows of challenging figures and quickly see solutions.
"Ron Tennant was a professional. He knew how to build relationships with his staff members and his customers and every one of them enjoyed working with him," said Julian Miller, former Chronicle president and now publisher of the Savannah Morning News .
"He could out-count most accountants, out plan most consultants and project the economy as well as most economists. He was one of the good guys and everyone who knew him will miss him," Mr. Miller said.