The 1934 program – a gift from Masters co-founder Clifford Roberts to Dorie Wells and her late husband, Reginald – was sold this week to an Augusta resident who collects memorabilia from the Masters.
“It found a very good home,” Wells said.
The 1934 program was one of many gifts the Wellses collected during their friendship with Roberts. Reginald Wells produced and directed yearly Masters highlight films for Augusta National from 1961-82.
Wells said it was difficult letting go of the program, which represents fond memories of her husband and friendship with Roberts. But she developed a new friendship through the sale.
The buyer and his wife met Wells this week, spending nearly three hours exchanging stories about Roberts, the Masters and World War II.
“We sat there chatting with each other as if we’d known each other all my life,” she said.
Wells also sold a stack of photographs from the tournament’s early years, including one of Bobby Jones putting in 1934, and an early mock-up of the original Sports Illustrated, which Reginald helped launch.
Wells did not reveal the purchase price of the items, but said the Masters program sold for a higher price than a 1934 program that fetched $16,000 in January at an online auction house.