Although UPS touts its logistical prowess, it has nothing on Augusta National Golf Club when it comes to moving patrons, players and the media around its grounds.
And it is hard not to be inspired by that efficiency and the tournament’s desire to improve every year.
For us, that inspiration manifests itself in extensive planning for future coverage. We started 2015 planning Sunday before this tournament began.
As the week goes on, the team of reporters, editors, photographers and runners thinks about Masters yet to come, while churning out volumes of coverage for all our platforms – print and digital.
Our planning ranges from story ideas to personnel and processes. We look for better ways to use our staff’s knowledge and skills to inform and entertain readers.
This yearlong effort includes an annual Masters review session where our company takes a critical look at all of our work. We examine what worked and what didn’t work each year. We make a list of potential improvements and work to make them happen. You see the results each spring.
And that review gives us a chance to take a second look at this week’s “wraps.”
One look through the daily section that wraps the A-section of The Augusta Chronicle reveals a talented team of copy editors and designers who produce it nightly. It also shows the strength of our photo staff. The Chronicle has a great tradition of capturing the moments that make the Masters.
Those enduring images you remember. Jack thrusting his putter into the air at 16 in ’86, Ben Crenshaw breaking down after sinking the winning putt in 1995. Tiger Woods chipping in on 16 on 2005. Adam Scott’s joyous celebration last year as Angel Cabrera looked on behind him.
All captured through the lenses of our photographers.
Our photographers have come and gone – and come back again. Some of them a time or two.
But they know this course. And they know how to position themselves for what is happening. And their editors help get them out front of what is to come.
Tuesday’s tour of Amen Corner by Palmer, Player and Nicklaus this week was just such a moment. One of our photographers noticed people moving and two others worked to get in position to take that picture.
You might not notice their names under the photos. But like their talented sports photojournalist colleagues, you have long appreciated their work.
Their images give you a sense of time and a sense of this place. They cement the memories of what happened each year in your mind.
Come Sunday, there will be a new champion. And when you hear the phrase “2014 Masters,” it will be an image in The Chronicle that you think of.