THE SONG: Sirull’s musical video greeting, Because It’s Rosh Hashanah!, has been viewed more than 50,000 times in 60 countries. It has even been featured on an Israeli television news program, Sirull said.
THE RABBI: Sirull, a full-time rabbi, has released two CDs and earlier tongue-in-cheek hits such as Jewish Redneck.
THE HOLIDAY: Rosh Hashanah, the Jewish New Year, begins Sunday evening. It’s traditional to send Jewish New Year cards to loved ones, but with the rise of Facebook and e-mail, virtual greetings are more common, Sirull said.
QUOTE: “I was hoping that this video would impart the message of Rosh Hashanah, which is to commit that we will try to improve ourselves in the coming year,” he said.