Three MBA students at Georgia Regents University want to change their community – one bag of coffee at a time.
Travis Delgado, Pratik Trehan and Paul Rush share an entrepreneurial spirit, a love for their hometown and a desire to help charities, and combined those qualities to create Charitable Coffee.
When customers purchase a bag of Charitable Coffee online, they are required to choose a charity to support. Half of the $11.99 purchase price is donated to the charity the customer has chosen.
When coffee is sold directly to customers, it is packaged in bags that contain charity names and logos. Half of the purchase price of each bag is donated to the charity whose logo is on that bag.
“We really wanted an initiative that gives back to the community, specifically charities,” Delgado said.
Charitable Coffee is sold at Inner Bean and will soon be sold at Security Federal Bank.
One hundred percent of the proceeds from sales at Security Federal will be donated to the March of Dimes, Delgado said.
The men also plan to begin setting up booths at vendor and outdoor market events.
Part of the mission of Charitable Coffee is to raise awareness for their partner charities. Not only will they gain attention through logos on the packaging, but the men hope to promote their partners through fundraising campaigns and events.
“We’re not just looking to sell bags to give money to charity,” Delgado said. “We’re looking to actually form a relationship.”
Currently, the company partners with Rooms from the Heart, Child Enrichment, Inc, Joshua’s Wish and the Interfaith Hospitality Network.
They hope as their company grows they will be able to partner with more local charities.
In creating their business, Delgado, Trehan and Rush wanted to support other local businesses.
They chose local design firm Kruhu to design their brand, and purchase coffee roasted by local artisan roaster Buona Caffe on Central Avenue.
“We wanted premium coffee from a local supplier, to take that local initative one step further,” Delgado said.
The men chose to sell coffee because of the drinks’ popularity in the current culture.
“It’s an inviting thing,” Trehan said. “When you enter someone’s house, they usually offer tea or coffee.” He is also the only coffee enthusiast in the group. But Delgado pointed out that customers don’t have to be enthusiasts to buy coffee.
“It serves two purposes. You can really love a premium grade coffee, or you can love supporting charities or giving back to your local community,” he said.
Delgado said this is his first foray into helping a charity, and he has found his calling.
“It’s a good feeling. I like serving people, helping people, especially with my community (and) being able to see the impact it makes,” he said.