Local app developers compete for national prize

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Vehicle data that could help improve fuel economy have long been available to mechanics and technicians with specialized tools. It’s been harder to get in the hands of drivers just trying to save a few dollars at the pump – until smartphones, that is.

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The Fuel Economy Coach app displays a green fuel gauge and coach's whistle when you're driving in a way that will conserve your vehicle's fuel economy.  MICHAEL HOLAHAN
The Fuel Economy Coach app displays a green fuel gauge and coach's whistle when you're driving in a way that will conserve your vehicle's fuel economy.

“With mobile, we’ve got that capability,” said John Bobbitt, one of the creators of the new mobile app Fuel Economy Coach, being developed in Augusta.

Local tech firm Exponent Design Works won the initial “ideation” stage of the Department of Energy's Apps for Vehicles Challenge last month. The smartphone application they presented, Fuel Economy Coach, aims to teach drivers how to improve vehicle fuel economy, which not only saves money but also reduces the impact on the environment through lower emissions.

Bobbitt, Steve Tibrea, co-creator of the app, and a team of developers have worked through the week to deliver a prototype of their Android app for smartphones. Public voting for the final stage of the Department of Energy’s challenge begins Monday.

Winners will be announced April 1, when $17,000 grand prizes are awarded in both the judges pick and popular choice categories.

Fuel Economy Coach is just one of several apps to come out of Augusta’s growing tech community, said Eric Parker, co-founder and manager of the Clubhou.se, a local co-working space and technology incubator, and part of the Fuel Economy Coach team.

“There are several companies in town getting into app development right now,” he said. “There’s a tremendous need for the sort of software development they’re doing.”

Mobile apps are big business. Nearly half of cellphone users download apps, according to a November Pew Internet & American Life Project Poll.

More than 30 billion apps – short for “applications” – have been downloaded from Apple’s App Store as of Spring 2012. Google’s Android store celebrated 25 billion downloads last fall.

As one of eight national finalists, Exponent Design Works won $2,000 and the help of industry experts to complete its app. The creators have met with Ford engineers and Google team members, said Bobbitt, founder of Exponent Design Works.

“We’ve been getting these judges to consult with,” he said. “It’s a tremendous opportunity.”

Their completed app will analyze road conditions, traffic and most important, driving habits in real time, to save drivers the most money.

“We’ll be able to tell if you’re climbing a mountain or how fast you’re accelerating away from that stoplight,” he said.

The app will display a green light for good driving habits, including not riding the brakes or speeding, a yellow light for neutral habits, and a red light for poor habits that will cost drivers money. There’s potential for businesses that operate fleets of drivers to save.

“The price of fuel just keeps going up,” Parker said. “With this app, we can’t change the price of fuel, but we can help you save on it.”


• Read about the Department of Energy’s Apps for Vehicles Challenge at http://vehicles.challenge.gov/submissions/13966-fuel-economy-coach.

• Learn more about Exponent Design Works at exponentdesignworks.com.


Local government and businesses are also going mobile with apps for and about Augusta.

A sampling:

AUGUSTA MAPS: Search property records, aerial photos and maps from the Augusta Georgia Information Technology Department

AUGUSTA GOLF: Masters Tournament coverage from The Augusta Chronicle, the largest independent newspaper team on site at Augusta National.

THE MASTERS GOLF: Augusta National’s live streaming video app and leader board.

WAFJ 88.3 FM: Live-steaming Christian contemporary music from North Augusta’s WAFJ-FM (88.3)

MILTON RUBEN SUPERSTORE: New- and used-vehicle inventory, testimonials and industry news

KIA OF AUGUSTA: Complete car details for the entire new and used inventory, side-by-side comparisons, service specials and Cell-UR-Car estimates on trade-ins

AUGUSTA PRIDE: A comprehensive guide to the annual Pride celebration in Augusta

YOTOPIA FROZEN YOGURT: Place advance orders for pickup or delivery and pay online.

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David Parker
David Parker 03/14/13 - 10:56 am
Good luck in the finals yall!

Good luck in the finals yall! Win or lose, it's got legs.

soitgoes 03/14/13 - 02:08 pm
Good luck, John!

We hope you win!!!

MrsNewsome 03/14/13 - 03:10 pm

I love to see positive news! the Technology Sector in Augusta is growing and has some great collaboration taking place.

Jabber 03/18/13 - 11:49 pm
lfrancisco 03/19/13 - 09:12 am
Looks like a great App!

I can't wait until it makes it to the iPhone App store.
Vote for it. I did.

Good luck, John!

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