Like many tweens and teenager girls, 9-year-old Brooke Ryder knew exactly what she wanted to be when her family made a shopping trip to Party City in Augusta for costumes. Brooke decided several weeks ago she would dress as a monster star from the popular Internet game and television show Monster High.
“We picked it off the wall, tried it on and we’re done,” said her mother, Karen Ryder.
Brooke browsed the Monster High costumes the night before the shopping excursion and picked the monster she wanted from seven options including Frankie Stein, Draculaura and Cleo de Nile.
Store clerks and Halloween costume experts said Monster High outfits have been flying off the shelves for girls.
“Those are especially popular because they’re a little edgier for girls but still mom-friendly,” said Stephanie Beadell, a marketing representative with Halloweencostumes.com.
Ten-year-old Alayna Flanagan knew she wanted to be a zombie when she left for the costume store with her dad. After browsing several options, she leaned toward choosing the zombie doctor outfit complete with doctor’s scrubs.
However, the costume everyone wants has been in short supply. Inspired by a smartphone application game, red or yellow Angry Birds outfits are very difficult to find, Halloween experts said.
“Angry Birds are definitely going to be one of the most popular costumes this year. That app was the hit app this year,” Beadell said.
Party City only received two Angry Birds costumes that were sold immediately, said assistant manager Toni Johnson. Phones at the store have been busy with people looking for a bird costume.
This year’s movie blockbusters are inspiring many young boys to dress as Captain America and Green Lantern. Still, characters from Harry Potter have not faded away from their soaring popularity in recent years, Beadell said.
“Costumes are moving away from scarier towards more geeky,” she said.
Zombies and pirates will be familiar sights again but might get creative updates from Halloween enthusiasts who explore options and designs on the Web, Beadell said.
“There are a lot more options, and people are having more fun with it,” Beadell said.
Surprisingly, animals such as skunks and foxes are popular for adults, she said.