Dodge brings back Dart with Italian flair

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DETROIT — The Dodge Dart, a 1960s compact car that gearheads turned into street racers, is making a comeback.

Chrysler released only vague photos of the 2013 Dodge Dart, a compact with a 1960s named targeted at young, first-time buyers. It is due early next year.  CHRYSLER GROUP/ASSOCIATED PRESS
CHRYSLER GROUP/ASSOCIATED PRESS
Chrysler released only vague photos of the 2013 Dodge Dart, a compact with a 1960s named targeted at young, first-time buyers. It is due early next year.

Chrysler said Tuesday that it will use the Dart name for a new compact car based on Italian technology that it will introduce in the U.S. next year.

The Dart, which is expected to get 40 miles per gallon on the highway, is an extremely important car for Fiat-controlled Chrysler Group LLC, which currently has outdated offerings in the fast-growing compact car market. Young buyers in the U.S. generally pick compacts as their first new cars, and research shows they’ll stick with a brand if they like their first vehicle.

The new car is based on the Alfa Romeo Giulietta, a compact sold in Europe, but will be wider and longer to handle Americans’ need for more space. Chrysler said in a statement that the four-door sedan will perform well and be efficient. It’s the first car sold by Chrysler dealers that is based on Fiat underpinnings.

The Dart, due in showrooms during the first half of next year, will replace the Dodge Caliber, a slow-selling compact SUV that is based on a Spartan design from Chrysler’s lean years before bankruptcy protection. Two other compact SUVs, the Jeep Compass and Patriot, will still be sold.

The Dart also is important to Fiat because the Italian company will get another 5 percent stake in Chrysler once it starts making a car in the U.S. that gets 40 mpg. The Dart will be produced at the Chrysler assembly plant in Belvidere, Ill., where the company is investing $600 million.

Chrysler said the Dart, to be formally introduced in January at the Detroit auto show, will offer three choices for a four-cylinder engine. It has a 1.4-liter turbocharged engine that also goes in the high-performance Fiat 500, a 2-liter four and a larger 2.4-liter engine.

Rebecca Lindland, the senior analyst for the IHS Automotive consulting firm, said growth in compacts will continue as the segment attracts young first-time buyers and baby boomers who are downsizing their cars. General Motors has taken advantage of the growth with the Chevrolet Cruze, the company’s first decent small car in recent years, she said, and Ford has the Focus.

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