Drink like 'Mad Men'

No drinking. No smoking. No fraternizing. At least at the office.

Recreating the world of Sterling Cooper, Don Draper and the coiffed faces of Mad Men is best reserved for areas where riding a lawn mower through the room won't result in a lost foot, or worse yet, getting fired.

The fourth season of the pop culture darling depicting the Madison Avenue world of advertising in the 1960s begins Sunday on AMC.

While donning a gray-flannel suit and fitted sheath for a theme-party might be intimidating with 100-degree weather, catching cocktail hour to enjoy the premiere is sure to keep things cool.

Bennett Pappas, a bartender at Frog Hollow on Broad Street, says it's still baby boomers and their parents who enjoy the simpler drinks of the 1950s and '60s, but he's seen where younger patrons have come to appreciate a cocktail that's not mixed with energy drinks or colorful. Most, if not all, are fans of the show, he said.

"I've seen it elsewhere, just not in Augusta as much," Pappas said. "Charleston (S.C.) is insane because you see cigar bars and the rest of that life surrounding cocktail hour coming back. I do think it has made appreciating a drink a culture again."

Ouida Dalton, at Metro A Coffeehouse and Pub, says she hasn't heard classic cocktails like an Old Fashioned or Manhattan ordered in so long that she'd have to look up the recipe just to check her work.

"There are just too many choices now. We even have bubble gum-flavored vodka. Those are the big drinks now," she said.

Dalton said her happy hour regulars also stick to bottom-shelf specials or a cheap beer instead.

The Augusta Chronicle invited local bartenders to recreate classic 1960s cocktails, with a millennium twist, so any home office party doesn't fall stale.

THE MARTINI

James Bond's "shaken, not stirred" martini routine popularized the simplistic drink in the early '60s. But a true dirty gin martini has become almost obsolete, said Christy Foster, who's tended bar at Pat's Martini Bar in Aiken for four years.

Foster said most patrons assume martinis are made with vodka or anything that comes in the signature glass passes with the name.

Although the bar boasts more than 50 varieties of martinis, a cotton candy version of the drink is surprisingly popular with men as much as with women.

COTTON CANDY MARTINI

1 1/2 oz vanilla Smirnoff vodka

1/2 oz blue Curacao

1/2 oz pineapple juice

Splash of Sprite

2 maraschino cherries

Pinch of cotton candy

Instructions:

Shake vodka, Curacao, pineapple juice and Sprite over ice until chilled.

Pour martini into glass.

Garnish with cherries. Top stirrer with Cotton Candy.

CLASSIC MARTINI

2 1/2 oz vodka or gin

1 1/2 oz dry vermouth

3 green olives

Instructions:

Rinse martini glass in dry vermouth and pour out.

Shake vodka with ice until chilled.

Pour into martini glass.

Garnish with olives.

THE MANHATTAN

The Manhattan embodies the swill and grandeur of New York, much like Mr. Don Draper himself. Marilyn Monroe's throw back of the whiskey version of the drink in 1959's Some Like It Hot, also made ordering the bold drink a strong choice for women looking to play hard ball with the boys -- much like Peggy Olson taking on the copy writers at Sterling Cooper.

Frog Hollow's Bennett Pappas and Jason Stinson's variation of the classic cocktail focuses on top-shelf ingredients. No skimping allowed. The Broad Street tavern also adds a sultry take on maraschino cherry garnish with brandy-soaked dehydrated Michigan cherries.

BOURBON MANHATTAN

2 oz. Woodford Reserve bourbon

3 brandy-soaked cherries

Splash of brandy-soaked cherry juice

Splash of sweet vermouth

Shake bourbon, cherry juice and vermouth over ice until chilled.

Strain into martini glass.

Garnish with 3 cherries.

TIKI DRINKS

While the East Coast nursed strong mixes of scotch, bourbon and whiskey in the early '60s, the West Coast was popularizing fruity cocktails and adopting the culture of a leisurely island life.

Metro A Coffeehouse and Pub's Ouida Dalton perfected her Tiki drinks while working at a theme bar, but updated a cooler featured Playboy in 1966. The drink, resembling a sunset, offers healthier mix options.

MANGO COOLER

3 oz. mango and carrot nectar

11/2 oz. orange juice

1/2 oz. fresh lemon juice

1/2 oz. Grand Marnier

1 1/2 oz Ketel One Oranje

Splash of pomegranate juice

Mix all but pomegranate juice over ice. Pour into tall glass of crushed ice. Float pomegranate juice on top. Garnish with orange slice.

VODKA GIMLET

A fresh take on a tart vodka gimlet includes a little Southern sweetening. The citrus drink, a favorite of Betty Draper, is still popular among the lunch and dinner crowds at The Willcox in Aiken.

The hotel bar created a sweeter version when exploring options for fresher ingredients for all drinks, said bartender Matt Sayer. Sayer said ordering a better drink also doesn't require top-shelf liquor.

Sayer, originally from New Zealand, said his home country's 42 Below vodka is just as smooth as a Belvedere or Grey Goose, but the brand just hasn't caught on in the states.

SUGARED VODKA GIMLET

2 oz vodka

1 lime

2 cane sugar cubes

Muddle lime slices, saving one, and sugar cubes.

Mix with vodka and shake over ice until chilled.

Strain and serve in martini glass. Garnish with lime slice.

Classic Gimlet

1 1/2 oz vodka

3/4 oz lime juice

3-4 lime slices

Instructions:

Pour Stoli and lime juice into mixing glass, shake and strain into martini glass. Add 3 to 4 slices of lime.

CLASSIC MANHATTAN

1 3/4 oz bourbon

3/4 oz of sweet vermouth

1 dash of aromatic bitters

1 maraschino cherry

Pour bitters, liquors over ice in mixing glass. Stir and strain into martini glass, garnish with a cherry.

Mad Men

When: July 25, 10 p.m.

Where: AMC

Mad Extras

Visit http://www.amctv.com/originals/madmen/ for complete Mad Men coverage, including classic cocktail recipes, Mad Men Yourself icons, and trivia.

Read The Guardian's take on the television show's drinking habits.

http://www.guardian.co.uk/tv-and-radio/tvandradioblog/2010/mar/03/mad-men-don-draper

Snag party ideas from New York-native Alejandra Ramos' blog Always Order Dessert. She celebrates the food and culture of a 1960s holiday party, including a play list. She also details cool ways to snag vintage clothing and accessories.

http://www.alwaysorderdessert.com/2009/12/1960s-cocktail-party.html

Dress to impress with Banana Republic's "Mad About Style" campaign. The retailer has paired with Mad Men costume designer Janie Bryant for the second year to recreate styles. Patrons also have a chance to win a walk-on role on the show.

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