The Coupon Lady: Publix now offers digital coupons

Publix has unveiled a new digital coupon program.


Signing on is easy, but it’s a little hard to find on the Web site. I heard about it through a cashier who gave me a little flier to scan. I went home and checked out the Web site looking for more information. Since it is not really featured on the Web site, it’s a little hard to find.

In order to register, first go to, click on the Save Here tab and scroll down to Coupons. After you click that, you will be directed to a page with the heading “Publix Digital Coupons.” Either click the link that says Sign Up Here or click the box that says Go Here. Once you click that link, you will be directed to a page to register your name, phone number, zip code and e-mail. Once you input your information, you will be able to create a password and log coupons on to your account.

Once on the Web site, simply click on the coupons you wish to use. You can select coupons on your computer or your smartphone. The coupons are available for redemption instantly so they will be ready when you check out, even if you load them while shopping.

Once you choose your coupons, you are ready to shop. Simply tell your checkout clerk your phone number and she will be able to access your coupons.

Here’s the fine print. Most coupons can be used only once, so if you want to buy more than one of a product, you will only get savings off the first item.

Couponers also need to keep in mind that electronic coupons will not double. Paper coupons up to 50 cents will still be doubled.

Although you cannot double an electronic coupon, most electronic coupons are manufacturer coupons. If you have store coupons or competitor coupons, you should still be able to stack those coupons with the electronic coupon.

The question most couponers ask is, “Can you use a paper coupon with a digital coupon?” On its Web site, Publix addresses that question by saying, “No. Savings are limited to one coupon per item purchased. Should a paper coupon be accepted for an item, the digital coupon will not be accepted and will remain in your account for future use.”

While other grocery chains are notorious for causing shoppers headaches when they try to use electronic coupons along with paper coupons, it seems like Publix is trying to make a system that is friendly for using both types of coupons. If you have a paper coupon, you can decline the electronic coupon and use it at another time.

As I was checking out the coupon policies, I came across two new items listed in the policy that I would like to share with you.

In its Frequently Asked Questions page of the coupon policy are items about rain checks and expired coupons. The Web site asks, “What if I have a rain check and a coupon for an item, but the coupon is now expired, though it was valid on the date the rain check was issued. Can I still use the coupon on the item?” Publix responds, “Yes. Publix will accept the coupon that was valid on the date the rain check was issued.”

Publix also states that it will accept coupons for a competitor’s private label items because doing so gives Publix a chance to introduce shoppers to its own store brand.

I was not aware of these two additions to Publix’s coupon policy. Lately, it seems like most stores and manufacturers are trying to limit coupon redemption. It is nice to see Publix standing out as continuing to be a coupon-friendly chain.