Group launches Gordon Highway beautification effort

After three years of planning, a volunteer group’s quest to spruce up Gordon Highway started this week with median and landscaping improvements near Bobby Jones Expressway.

“We raised the funds to pay for the whole project and contracted with a landscaper,” said Adam Logemann, a member of the Gordon Highway De­velop­ment Committee.

The nonprofit group, created in 2009, initially launched a series of cleanups and anti-litter campaigns aimed at boosting the image of the notoriously unappealing thoroughfare.

This week, after lengthy negotiations with the Georgia Department of Transportation, workers are transforming about 1,000 linear feet of weedy, unkept median into an appealing gateway for Augusta-bound motorists.

“They’re removing old signage and the current median now,” said Loge­mann, the owner and general manager of Gordon Chevrolet. “They will be replacing the weeds with black mulch and planting crape myrtle trees and a mixture of low-lying garden beds.”

The project will be complete within two weeks – in time for Masters Week visitors, he said.

“In planning it, they determined and chose low water-requiring plants,” Logemann said, adding that the
contractor, Jacobs Land Management, also will maintain the area for two years.

Plans include similar beautification work on other portions of the highway later, he said.

“We wanted to do this area first to give folks coming off Bobby Jones something pleasant to see, and we will keep going east,” Logemann said. “Over time we just want to keep going right down Gordon Highway.”

The group’s membership has fluctuated since its formation, but the hope is that the current project will stimulate interest – and community pride.

The committee is seeking members and volunteers, Logemann said.

The group meets at 6 p.m. the third Thurs­day of each month at Gordon Chevrolet, 2031 Gordon Highway.

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