ATLANTA -- Move over, WikiLeaks. A nationally syndicated public radio show claims to have released one of America's most closely guarded secrets -- the recipe for Coca-Cola -- and it's causing an international frenzy.
This American Life found the list of ingredients deep within the archives of The Atlanta Journal and Constitution, in a 1979 column by Charles Salter. The radio segment aired on various public radio stations over the weekend.
By Tuesday, story had gone viral on the Internet and on Twitter; the radio show's website buckled for the first time ever under the weight of unprecedented traffic; the story had appeared in languages ranging from Portuguese to Arabic; and reporters and executives for This American Life and the Atlanta Journal-Constitution were getting media requests from around the world.