Comcast is going all digital in the Augusta market, becoming the first city in the nation for the company to make the switch.
The cable, telephone and Internet provider will send out letters on Wednesday to customers who are still receiving analog service through limited basic cable. The changes will be made free of charge, said Abu Khan, the vice president and general manager of Comcast in Augusta.
Were taking our very few subscribers that are limited basic and giving them the digital picture quality as well. Augustas been really receptive to the new services that weve been launching. We can deliver more to our subscribers, and we feel that theyll enjoy it, Mr. Khan said today.
The company is making the transition because so few customers in Augusta have limited basic cable, which is less than 5 percent.
These customers must connect their televisions to digital transport adapters, which they can pick up or have sent to their home. They will receive three boxes at no cost, he said.
Customers can receive assistance connecting the adapters for a small fee, but they are designed for easy installation, said Tina Baggott, the director of marketing.
Mr. Khan expects the transition to be completed by Feb. 1. Subscribers will be able to access nine additional channels that were added after the digital transition, at no additional cost.
In addition, Comcast plans to add more HD channels and improve its high-speed Internet service, which is a continuation of its World of More campaign.
One of our goals is to add some more HD content in the first quarter of next year, as well as adding 100 Mbps for business customers, he said.
In September, Comcast announced plans to add 44 HD channels and double Internet speed for nearly two-thirds of its high-speed customers.
Comcast plans to reach 100 total HD channels early next year. It already has 82 channels. The channels are being determined based on customer demand, Mr. Khan said.