Walt Dukes called it a challenging but attainable goal.
The United Way of the CSRA’s campaign chairman said that the organization was set to raise $4.5 million this year to help the agency’s 19-member organizations.
“It’s an aggressive goal, but I know we can make it,” said Mr. Dukes at the organization’s campaign kickoff at the Bell Auditorium Monday.
About 600 people attended the event.
Jeff Spears, the United Way’s board chairman, unveiled a new national United Way initiative called Live United.
“This is advocating common good to change systems to help us all,” he said.
The focus of the initiative is to prevent common problems before they start. United Way supporters can do this by giving of their time, money and talent, he said. Also important is advocating issues such as quality education and health care, and thirdly, volunteering is important to Live United.
“Give an hour; give a Saturday; give your best,” he said.
The organization honored one woman, who at 100 continues, to give her best. Lucy Moore, turned 100 on Aug. 21, but the longtime United Way volunteer still helps out in the United Way office stuffing envelopes.
Many organizations and businesses have already begun their fundraising efforts. A $35,000 check from Procter and Gamble was presented at the kickoff; 17 companies, known as Pacesetters, have already held their campaigns.
Last year, the United Way didn’t set a goal and raised $4.3 million.
The campaign will last about 11 weeks; dollars raised will be announced at the annual meeting in February.
The United Way of the CSRA supports organizations such as the Salvation Army, Red Cross of Augusta and the Family Y.