It's fashionable to dress for the cash

TURNBERRY, Scotland --- Wonder what Bruno thinks of John Daly's look?


Big John showed up for a practice round at the British Open on Wednesday wearing striped pants, and we're not talking subtle. Black, brown, pink, orange, with a dash of beige thrown in for good measure, and held up by a pink leather belt.

Daly is probably the only one who would even attempt this ensemble at this staid ol' event -- that is, unless Sonny and Cher had a history on the links that no one knows about.

"Not a good look at all," said Rachel C. Weingarten, a former celebrity makeup artist and author of the books Hello Gorgeous and Career and Corporate Cool.

"It's almost as though he's channeling the late Chris Farley."

OK, so Daly is pushing the bounds of good taste. Then again, style is in the eye of the beholder. What's garish to someone, is hip to another. There are snazzy outfits all over the course, from the ever dapper Ian Poulter to clotheshorse Darren Clarke to Latin cool Sergio Garcia.

As Bruno, the fictitious Austrian fashion reporter portrayed by Sacha Baron Cohen, might say:

"Uber cool!"

One thing's for sure: The era of polyester and Sansabelt is over. Many golfers appear to spend as much time in front of the mirror as they do on the driving range.

"I don't try to make a statement at all," insisted Garcia, whose most memorable fashion moment -- or infamous, depending on your taste -- might have been a top-to-bottom yellow outfit that made him look like a giant banana during the closing round of the 2006 British Open at Hoylake.

"I just wear what I feel is comfortable, and I just wear the good things that (sponsor) Adidas sends me," said Garcia.

Make no mistake, the fashion game is as much about money as it about style. Top players like Garcia are paid millions to serve as de facto models as well as walking promos for equipment.

Daly was in need of quick cash when he agreed to a merchandising deal with Loudmouth Golf. Now, he's wearing wildly colored pants.

One writer quipped that Daly is now visible from space.

"It's been great. We've had a blast with it," Daly said. "It's something different, and sales are good."



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